According to Backlinko<\/a>, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it\u2019s not the male-only social media platform that people think.<\/p>\n If you\u2019re still not convinced that Reddit has great potential for advertising, let me remind you that it has been one of the top ten most popular sites<\/a> on the internet for some time. Reddit is undoubtedly an intriguing channel for advertising purposes.<\/p>\n In this article, learn what our team figured out about advertising on Reddit and whether it’s worth the attempt for your own company. Plus, I\u2019ve provided a step-by-step tutorial on how you can advertise on Reddit if you determine it\u2019s a valuable option for your own company.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Reddit is a social media platform with a mission<\/a> \u201cto bring community, belonging, and empowerment to everyone in the world.\u201d<\/p>\n Notably, for advertisers, Reddit has communities within the platform that are called subreddits<\/strong>. Within subreddits, people talk about topics or special interests in detail. For example, r\/pottery<\/a> is home to 205,000 pottery lovers.<\/p>\n It\u2019s thought that there are over 3 million subreddits on the platform<\/a>, so there\u2019s a place for everyone. The top communities are listed here<\/a>.<\/p>\n As hinted in the intro, Reddit has grown quickly in the last year thanks to a partnership with Google. The graph from Backlinko shows considerable growth from Q4-2023 onwards. It\u2019s not a coincidence that the Google and Reddit partnership was in Q1-2024<\/a>.<\/p>\n Source<\/em><\/a><\/p>\n Reddit appears at the top of Google more than ever<\/a>, making it one of Google\u2019s most visible social media platforms. With this, more people have discovered it, hence the recent growth.<\/p>\n I predict that changes in Reddit\u2019s visibility will continue to result in more users joining the platform and the user demographics changing.<\/p>\n <\/a> <\/p>\n Reddit advertising works similarly to ads on other social media platforms, but what Reddit has that others don\u2019t is highly targeted users.<\/p>\n The main difference is that you can promote posts within specific communities<\/em> (the subreddits). You can also target broader audiences on Reddit.<\/p>\n Below is a detailed step-by-step guide to setting up your Reddit advertising account.<\/p>\n <\/a> <\/p>\n To investigate the benefits of advertising on Reddit, I first spoke with Josh Chang<\/a>, a Senior Marketing Manager at HubSpot. He told me HubSpot\u2019s initial strategy on Reddit involved highly targeted campaigns on specific subreddits, including r\/entrepreneur and r\/sales.<\/p>\n \u201cThe goal of the campaign,\u201d Chang explained, \u201cwas to drive awareness and conversion for our products. In terms of results, we saw cost-per-acquisition similar to what we\u2019ve achieved on Facebook in North America, although we did notice a lower activation rate from Reddit \u2014 suggesting lower-quality conversions.\u201d<\/p>\n If you\u2019re interested in testing out a campaign for yourself, you\u2019ll want to start by identifying subreddits that can likely help foster genuine connections between your brand and your ideal audience.<\/p>\n Consider topics your target audience is most interested in and list them out. Then, narrow your list by investigating how many subscribers each subreddit topic has, whether it\u2019s relatively active, and whether self-promotion or sharing content is allowed on the subreddit topic.<\/p>\n Chang told me, \u201cOne of the main things we learned was targeting subreddits specifically was much more effective than broader interest targeting. However, this strategy requires a lot of research, and getting to know which subreddits are most relevant to your audience.<\/p>\n \u201cWe noticed tailoring our ad creative for individual subreddits helped improve our conversion rates.\u201d<\/p>\n Pro tip:<\/strong> When you\u2019ve found subreddits you like, use Reddit\u2019s filter to find hot topics within the community. You might be able to associate such topics with your ads to encourage engagement.<\/p>\n Once you\u2019ve cultivated a list of subreddits that are likely of interest to your target audience, it\u2019s time to start engaging with those subreddit communities.<\/p>\n However, it\u2019s critical you don\u2019t begin by promoting your own content.<\/p>\n To build a level of trust and authentic connection, begin by upvoting other submissions you find interesting and that align well with your brand. Next, share valuable content \u2014 but not your own. Instead, post interesting content produced by other media outlets or blogs that you believe will be useful to your subreddit community.<\/p>\n I think it\u2019s vital you genuinely use the Reddit platform as an opportunity to get to know your target audience before you offer them your own content. Not only will this show your community you\u2019re not simply joining the site to self-promote, but it will also help you tailor your content more accurately down-the-road.<\/p>\n Pro tip:<\/strong> Transparency is really important on Reddit. In my opinion, don\u2019t try to disguise who you are. I\u2019ve seen some businesses go into Reddit as if they were giving genuine advice but are actually advertising the company they work for.<\/p>\n There\u2019s nothing wrong about vouching for your company on Reddit, but I think it should be done transparently. Redditors don\u2019t typically love advertising!<\/p>\n At this point, you might consider simply posting valuable content from your company that you feel will benefit your community \u2014 for free.<\/p>\n However, you might alternatively try spending money on a paid sponsored post, which essentially guarantees your post will be pinned to the top of the subreddit.<\/p>\n Here\u2019s what a sponsored post looks like, for context:<\/p>\n Alternatively, you can place ads in comments, as pictured below.<\/p>\n In many ways, this post looks similar to all other Reddit content. However, there\u2019s a blue \u201cPromoted\u201d tag in the top left, signifying it\u2019s a paid ad.<\/p>\n In HubSpot\u2019s case, we decided to test out the power of paid advertising on the site. However, it\u2019s still critical you follow the steps listed above to cultivate authentic relationships with your subreddit communities.<\/p>\n Think of it this way. If I begin engaging with a brand on one of the subreddit groups I\u2019ve joined and notice they typically post helpful content (including content from other publications), then I\u2019m much more likely to take notice when they pay for a sponsored post. If they appear out of nowhere, I have no sense of brand awareness and probably won\u2019t trust the advertisement.<\/p>\n <\/a> <\/p>\n As of right now, the minimum daily spend for an ad on Reddit is $5<\/a>.<\/p>\n Reddit uses an auction-based model, meaning your ads compete against others. Your bid and targeting choices will affect how well your ads perform. Additionally, Reddit charges on a cost-per-click (CPC) basis.<\/p>\n Reddit FAQ<\/a> states, \u201cSince Reddit Ads relies on real-time, live auctions to deliver ads to users, your ad group may overspend its budget by up to 20%. Changes to ad group budgets may take up to 60 minutes to take effect.\u201d<\/p>\n I think this breakdown from Reddit is really helpful when it comes time to make your strategy:<\/p>\n Source<\/em><\/a><\/p>\n <\/a> <\/p>\n Reddit provides a lot of content<\/a> on Reddit advertising, so you can determine if Reddit advertising is worth it for you.<\/p>\n I asked Chang whether he felt advertising on Reddit is a worthwhile investment, and he offered a candid response, admitting HubSpot has temporarily halted its efforts on Reddit.<\/p>\n \u201cWe saw promising results,\u201d Chang told me. \u201cBut because we were targeting specific subreddits, it wasn\u2019t crazy volume that could really move the needle. However, we have on our docket to re-test Reddit to see if we can improve performance and scalability in the future.\u201d<\/p>\n I think it\u2019s important to note, there have been success stories. For example, Taktical, a Reddit marketing agency<\/a>, shares case studies resulting in 220% increase in customers for a skincare brand advertising in \/r\/SkinCareAddiction<\/a>.<\/p>\n <\/a> <\/p>\n You\u2019ll want to ensure you\u2019re running advertising campaigns on your company profile, not your personal Reddit account.<\/p>\n Along with evoking a sense of professionalism, a company Reddit profile is necessary since users can click on your account and see other content you\u2019ve viewed and upvoted \u2014 so you want to ensure that the content aligns well with your brand.<\/p>\n Additionally, when responding to comments on your ad, you\u2019ll want to be able to respond from a company profile, not a personal one.<\/p>\n To set up a profile, go to https:\/\/ssl.reddit.com\/login<\/a> and fill out the Sign-Up form, shown below:<\/p>\n To start advertising on Reddit, you\u2019ll need to set up an advertising account. To do this, go to ads.reddit.com<\/a> and fill out the necessary fields.<\/p>\n Note: <\/strong>Once I created my advertising account, I was hit with a pop-up and the promise of $500 if I spent $500. Not bad for a first-timer on Reddit who may need some time to get used to the platform.<\/p>\n Next, you\u2019ll meet the dashboard, as shown below:<\/p>\n Before you can begin advertising on Reddit, you\u2019ll want to add your billing information. If your billing information isn\u2019t added, Reddit will present a red banner at the top. Click the banner, and a pop-up for billing details will appear.<\/p>\n Important note: <\/strong>If multiple people on your team will be involved in advertising on Reddit, ensure you add users by managing permissions. You can find all of your account details in your business manager.<\/p>\n You can find \u201cbusiness manager\u201d by rolling over the settings cog:<\/p>\n From here, you can view your business manager (pictured below) and navigate to members. Add their emails and permission level (including \u201cAnalyst,\u201d \u201cCreator,\u201d and \u201cAdministrator\u201d):<\/p>\n Once you\u2019ve clicked the blue \u201cInvite\u201d button, your colleagues should receive an email with the next steps.<\/p>\n I think I should mention that you don\u2019t want to spend money advertising on the homepage of Reddit. Reddit users visit the homepage to browse popular posts and trending news, so it\u2019s too big of an audience for you to target your ideal persona.<\/p>\n Instead, I recommend exploring subreddits to find your ideal Reddit audience. For instance, let\u2019s say you sell ecommerce software. To find an interested audience, then, you\u2019ll want to explore retail-related subreddits, such as r\/retail<\/a> (25K members), r\/AskRetail<\/a> (9.4K members), or even r\/retailmemes<\/a> (2.1K members).<\/p>\n Make a list of subreddits that might fit your audience, and then spend some time perusing the content that already exists on that subreddit. Does it seem to match the content your customer would be interested in?<\/p>\n Additionally, does it look like the subreddit community could be filled with high-intent prospects (like a retail advice subreddit), or is it too superficial for your needs (like retail memes)?<\/p>\n To help you find your audience, I suggest trying a tool like RedditList<\/a> to sort through various Reddit communities and find the ones of highest value for you.<\/p>\n I think this is important enough to warrant its own section: You can\u2019t necessarily advertise on any <\/em>subreddit you want. Once you make your list of potential subreddits, you\u2019ll need to ensure it has enough page views to be eligible for advertising.<\/p>\n To figure out whether a subreddit has enough page views, consider that one Reddit advertising campaign has a minimum spend of $5, and it costs $0.75 per thousand<\/em> page views. Additionally, you can purchase up to three months out.<\/p>\n With those requirements, you\u2019ll need roughly 6,700 page views over three months to achieve the $5 minimum spend.<\/p>\n To figure out how many page views you\u2019re likely to receive on a subreddit, take a look at how many users are currently <\/em>on the subreddit. For instance, you can see at 2 p.m. on a Monday that there are roughly 2,000 users on the r\/marketing<\/a> subreddit:<\/p>\n Dividing 6,700 by 90, you\u2019ll note you need roughly 74 viewers per day on a subreddit to reach the minimum requirement \u2014 r\/marketing, then, is way over the daily required page views, but there are other smaller subreddits with only 5-10 users per day, which could make it more difficult for you to reach the minimum spend. Plus, you want to choose subreddits that enable you to have the highest reach possible.<\/p>\n Once you\u2019ve chosen your subreddits, it\u2019s now time to set up your campaign. In my account, I started by clicking on \u201cDashboard\u201d in the top left of my screen, and then selected \u201cCreate Campaign.\u201d<\/p>\n Next, you need to choose my campaign type.<\/p>\n Reddit gives you three options: simple create, advanced create, or import a campaign from another platform (Facebook ads, for example) \u2014 very useful, in my opinion!<\/p>\n For this section, you\u2019ll need your ads creative: a video or photo, headlines, target URLs, etc. If you\u2019ve run any ads before, like Google Ads, this interface should look very familiar. It\u2019s similar.<\/p>\n After I completed the basics, I opened the toggles and narrowed down my targeting.<\/p>\n You\u2019ll need to narrow down your audience \u2014 including interests, communities, and device type \u2014 your budget, and your bid (the maximum price you’re willing to pay per 1,000 impressions). Additionally, you\u2019ll need to figure out a schedule for your ad, including what time(s) of day you want it to appear and when you want your campaign to end.<\/p>\n As you can see from the above, I can select specific subreddits relevant to my audience that I want my ads to appear in. At the top, I can see estimates of impressions and clicks, giving me an idea of how much budget I need to run the ad successfully.<\/p>\n Here, you\u2019ll create a new post or upload an existing advertisement that you might\u2019ve designed for another platform. Feel free to take a look at Reddit\u2019s internal advertising resources \u2014 including Reddit\u2019s Advertising Help<\/a> page \u2014 to learn best practices when designing an ad for Reddit.<\/p>\n Once you\u2019re happy with the creative assets and billing details are complete, click \u201cPublish.\u201d<\/p>\n You\u2019ll get an email once your ad is live.<\/p>\n Once your campaign is up and running, I highly recommend tracking its performance. You can monitor within the Reddit advertising dashboard itself, as well as through third-party tools like Google Analytics. Additionally, ensure you\u2019re taking the time to respond to any comments left on your ad.<\/p>\n![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08.png\")
<\/a><\/p>\n\n
What is Reddit, and how has it changed?<\/strong><\/h2>\n
![\"graph](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-2-20250314-9699429.webp\" "\\"\\"")
<\/p>\nHow does advertising on Reddit work?<\/strong><\/h2>\n
The Strategy Behind Reddit Advertising<\/strong><\/h2>\n
1. Identify subreddit topics that are well-aligned with your target audience.<\/strong><\/h3>\n
2. Begin engaging with your subreddit communities.<\/strong><\/h3>\n
3. Begin promoting your own content, paid or otherwise, on the subreddit platforms.<\/strong><\/h3>\n
![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-3-20250314-2317946.webp\" "\\"\\"")
<\/p>\n![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-4-20250314-5041624.webp\" "\\"\\"")
<\/p>\nReddit Advertising <\/strong>Cost<\/strong><\/h2>\n
![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-5-20250314-7243437.webp\" "\\"\\"")
<\/p>\nAdvertising on Reddit: Worth it?<\/strong><\/h2>\n
How to Advertise on Reddit: A Step-by-Step Guide to Setting Up Reddit Ads<\/h2>\n
1. Make a company profile.<\/strong><\/h3>\n
![\"how](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-6-20250314-4976112.webp\" "\\"\\"")
<\/p>\n2. Set up an advertising account.<\/strong><\/h3>\n
![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-7-20250314-2880496.webp\" "\\"\\"")
<\/p>\n![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-8-20250314-3181052.webp\" "\\"\\"")
<\/p>\n![\"screenshot](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-9-20250314-3253402.webp\" "\\"\\"")
<\/p>\n![\"screenshot](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-10-20250314-2278564.webp\" "\\"\\"")
<\/p>\n![\"screenshot](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-11-20250314-297105.webp\" "\\"\\"")
<\/p>\n3. Find your audience on subreddits.<\/strong><\/h3>\n
4. Ensure the subreddit(s) you find have enough page views.<\/strong><\/h3>\n
![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-12-20250314-86560.webp\" "\\"\\"")
<\/p>\n5. Set up your campaign.<\/strong><\/h3>\n
![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-13-20250314-5817372.webp\" "\\"\\"")
<\/p>\n6. Choose your campaign type.<\/strong><\/h3>\n
![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-14-20250314-523611.webp\" "\\"\\"")
<\/p>\n![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-15-20250314-2292388.webp\" "\\"\\"")
<\/p>\n![\"reddit](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/reddit-advertising-16-20250314-9136979.webp\" "\\"\\"")
<\/p>\n7. Analyze your campaign performance to improve over time.<\/strong><\/h3>\n
![\"\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Freddit-ads-guide&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&bvt=rss\")
<\/p>\n","protected":false},"excerpt":{"rendered":"