![\"Unlock](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/9b905395-2659-4a37-aa5e-6be05ab7305e.png\")
<\/a><\/p>\nIn this post, I’ll walk you through the most important elements of a Contact Us page and feature some of the best real-life examples on the web to help get you inspired. (Psst: You can also grab our free Contact Us page lookbook<\/a> for more examples.)<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n The majority of customers<\/a> today say that quick issue resolution is the most important factor in a positive customer experience. I think this makes a Contact Us page one of the most valuable pages you can have on your website.<\/p>\n Despite this, I was surprised to learn that many companies don\u2019t take the time to build a cohesive and easy-to-navigate Contact Us page.<\/p>\n So, I\u2019m going to review the elements and features of an effective Contact Us page so you have best practices at your fingertips as you build your web form<\/a>.<\/p>\n Great contact forms typically include the following.<\/p>\n Pro tip:<\/strong> You can ensure all of these criteria are met by using a free website builder<\/a> with templates, social icons, and more. You can also use dedicated customer service software<\/a> to access more advanced features, like a knowledge base builder, omnichannel messaging, ticket management, and more.<\/p>\n <\/a> <\/p>\n In my experience, the best contact pages have these three things in common.<\/p>\n The customer should leave your contact page with your brand image reinforced. This relies heavily on brand voice. Yours should come through immediately on your contact page. (Check out ours<\/a> for a great example!)<\/p>\n It\u2019s also important to differentiate which contact method is best for specific departments. For example, you don\u2019t want customers trying to go to social media to get technical support when they should be contacting your support team to create a ticket. (Bonus: The Nielsen Norman Group<\/a> has some great guidelines for this.)<\/p>\n The key to leveraging this correctly is positioning these assets as convenient resources to find immediate answers alongside <\/em>your contact details. Brands that bury their phone number or make it difficult for customers to actually get in touch will create a negative user experience.<\/p>\n Let’s zoom in on one specific piece of the self-service conversation that I\u2019m a huge fan of: AI chatbots.<\/p>\n <\/a> <\/p>\n Well-trained AI chatbots can handle many basic customer inquiries that were previously handled by your customer service team, like information on returns, shipping updates, etc.<\/p>\n According to our State of AI report,<\/a> 79% percent of customer service pros who are using AI say that it’s effective.<\/p>\n Can an AI chatbot replace <\/em>your contact page?<\/p>\n No \u2014 never. AI isn’t able to solve every problem, nor is every customer comfortable with using it.<\/p>\n Where it goes wrong<\/strong>: AI chatbots should never be used as a total replacement for human-to-human contact. At the end of the day, you\u2019re going to have customers who want or need to talk to a human. If they can\u2019t easily figure out how to reach someone, they\u2019ll get frustrated and lose trust in your company.<\/p>\n I\u2019ve seen this happen to companies that hide their contact information and force customers to jump through too many hoops within a chatbot experience before talking to a support rep.<\/p>\n For a better user experience, I suggest including a flow in your bot that quickly offers up the option to talk to a human when a customer can\u2019t resolve their issue the first time within the bot experience.<\/p>\n Now that we’ve gone over a few components that make a great contact page, let\u2019s review examples of some of the most effective Contact Us pages on the internet.<\/p>\n <\/a> <\/p>\n Source<\/em><\/a><\/p>\n HubSpot’s Contact Us page is a great example of how a contact page can go beyond just a static webpage and actually become a customer service tool<\/a>.<\/p>\n The top of the page includes two prominent CTAs where visitors can connect with either Sales or Support. HubSpot recognizes that its visitors are likely either interested in purchasing a product or need help troubleshooting their existing product. By placing those buttons at the top of the page, HubSpot provides proactive customer service<\/a> to its visitors.<\/p>\n HubSpot also offers visitors the option of immediate support by accessing a live chatbot in the bottom right corner of the page. This is perfect for those who want to handle simple inquiries without having to wait for live agent intervention \u2014 it saves time for both visitors and agents. You can also implement this feature with live chat software<\/a>.<\/p>\n Why I think this Contact Us page stands out: <\/strong>A notable feature is how the Contact Us page is embedded into the HubSpot portal. I like how this complements the user experience by not only enhancing accessibility for existing customers, but also eliminating the need for customers to exit their workflow to find contact information.<\/p>\n Source<\/em><\/a><\/p>\n Chewy, a company famous for stellar customer service, invokes positive feelings right when you land on their contact page by featuring (of course) a cuddly pet on their header image. But their page is just as efficient as it is feel-good, as it highlights their phone number and link to live chat right at the top of the page.<\/p>\n The bottom of the contact page also provides a variety of email addresses for specific inquiries, as well as a banner promoting that their experts are available \u201c24\/7,\u201d with interactive buttons to call or chat with their team.<\/p>\n Chewy\u2019s contact page also gives pet owners an immediate dose of happiness when they land on it by using feel-good images, and they use inviting language such as \u201cHow can we help?\u201d This makes reaching out for help feel a little less daunting.<\/p>\n Why I think this Contact Us page stands out: <\/strong>I find it incredibly customer-centric of Chewy to spotlight their phone number and live chat button at the top of the page. Most companies (understandably) want their customers to try and self-serve before reaching out to the support team, but Chewy doesn\u2019t make its customers jump through any extra hoops to find their contact information. Kudos to Chewy!<\/p>\n Source<\/em><\/a><\/p>\n As a direct-to-consumer company, I imagine Ulta sees an influx of customers reaching out to them about various issues. I\u2019m sure this is why their Guest Services page offers up self-service resources first, including sorting them into categories. If the self-service resources don\u2019t suit your needs, you can scroll to the bottom of the page and find options to contact the company in a variety of ways.<\/p>\n Why I think this Contact Us page stands out: <\/strong>I give them an A+ for including a variety of contact options. I\u2019ve personally used their text function before and found it to be convenient for me (no more sitting at my computer waiting for an agent to respond to a chat!). I\u2019ve also found their chatbot to be pretty robust as well, as I\u2019ve used it to troubleshoot order and coupon issues.<\/p>\n Source<\/em><\/a><\/p>\n Quince\u2019s Contact Us page header does a nice job of surfacing what we can assume are the three most common needs that their customers have. Quince also offers more topics later on the page, as well as a search bar to make it easy to find what you\u2019re looking for.<\/p>\n If you were to scroll down to the bottom of the page, you\u2019d see a \u201cStill Need Help?\u201d section with Quince\u2019s phone number (where you can text or request a callback), as well as the option to live chat with someone.<\/p>\n Why I think this Contact Us page stands out: <\/strong>I like that they make tracking, returns, or editing\/canceling an order easy to find when you land on the page. I also like that they list out multiple FAQ links so you can easily self-service. Finally, I give them a gold star for offering a texting option (millennials and Gen Z rejoice \u2014 no talking on the phone required!). This is a great example of meeting your customer where they\u2019re at.<\/p>\n Source<\/em><\/a><\/p>\n HelloFresh\u2019s contact page lives at the bottom of their Help Center & FAQ page<\/a>, but that does make it a little difficult to find.<\/p>\n On the Help Center & FAQ page, they offer up a variety of self-serve action buttons you can initiate on your own, such as changing your delivery date or updating your payment method.<\/p>\n If you\u2019re unable to self-service, you can scroll to the bottom of the page, click contact us, and you\u2019re taken to a super simple new page (pictured above) where you can start a chat or call the company.<\/p>\n Why I think this Contact Us page stands out:<\/strong> In the event that you can\u2019t self-serve, I like that they don\u2019t make you hunt for their phone number.<\/p>\n Source<\/em><\/a><\/p>\n Peloton\u2019s contact page caters to a variety of different website visitors. The top of the page offers visitors the chance to get assistance via chat either for support or sales.<\/p>\n They\u2019ve included corporate contact email addresses for things like press, social media, and partnerships, as well as listing the physical addresses of their offices and studios.<\/p>\n Further down the page, they include their phone number and a link to live chat for customers to get in contact if they still need assistance.<\/p>\n Why I think this Contact Us page stands out: <\/strong>I like that Peloton has covered all the bases with their contact page \u2014 corporate contacts, sales and support contacts, physical location information, and then their phone number as well. It feels inclusive and comprehensive.<\/p>\n Source<\/em><\/a><\/p>\n Evernote offers their customers contact options \u201cbased on their inquiry,\u201d including support, press and partnerships, product feedback submissions, and more.<\/p>\n Why I think this Contact Us page stands out: <\/strong>Evernote does a nice job of helping customers navigate to the right area based on what they need to inquire about. They also direct users towards forums and learning paths if they\u2019re looking for product support, but include an option to reach out to support if needed.<\/p>\n Source<\/em><\/a><\/p>\n Skincare and makeup brand Glossier\u2019s Contact Us page is clean, simple, and easy to read. However, its simplicity belies Glossier’s secret weapon: the gTEAM.<\/a> This customer service arm responds to every message and comment the team receives via email or social media.<\/p>\n Why I think this Contact Us page stands out: <\/strong>Glossier’s Contact Us page offers visitors various options for contacting the correct team, including its Help and FAQ section. The web page makes it easy to get the information you need.<\/p>\n Source<\/em><\/a><\/p>\n Yeti\u2019s contact page stays true to its brand style with its outdoorsy header photo, making navigating to this section of its website feel like a seamless transition. They include multiple sections for customers to find their own answers, but they also list contact information for customer service, sales, and corporate, as well as their social media channels.<\/p>\n Why I think this Contact Us page stands out: <\/strong>Besides being a fan of the design and imagery, I think Yeti\u2019s contact page would get an A+ if graded on the Nielsen recommendations<\/a> I mentioned earlier. They\u2019ve included direct contact information, including phone numbers and contact forms, as well as listing the physical office location, social media handles, and a chatbot option. A+ from me!<\/p>\n Source<\/em><\/a><\/p>\n In the B2B space, website real estate is precious. This makes it tricky to balance using your contact page for sales inquiries as well as support, corporate, or other inquiries.<\/p>\n Zendesk manages this balance well, with a large spot for sales leads to express interest and an eye-catching section for current customers to click on if they need product & account support.<\/p>\n Why I think this Contact Us page stands out: <\/strong>Everything on the Zendesk website is minimalist, clean, and color-coordinated. The aesthetic carries over to its simplistic and effective contact page. When it comes to web forms<\/a>, businesses that keep them as straightforward as possible experience higher conversions<\/a>, and that is the reason Zendesk is on my list. Zendesk also makes it easy for customers to call or chat with them, taking the friction out of trying to find their contact information.<\/p>\n Source<\/em><\/a><\/p>\n Known for their exceptional customer service, REI built a contact page that ensures its customers, regardless of their specific inquiry, can find the right person to talk to.<\/p>\n They include phone numbers as well as instructions for live chatting with a team member, as well as contact information for specific kinds of inquiries.<\/p>\n Why I think this Contact Us page stands out: <\/strong>This is one of the only contact pages I\u2019ve seen that provides actual email addresses (versus solely using an intake form) while also providing a direct phone number. I think this is a nice way to build trust with customers.<\/p>\n Source<\/em><\/a><\/p>\n Accenture\u2019s contact page allows visitors to send a message via a contact form that includes their inquiry type, ensuring their message makes it to the right team.<\/p>\n They also include department-specific contact options for inquiries related to things like media, new business, suppliers, etc. Accenture also includes a phone number for general inquiries at the very bottom of the page.<\/p>\n Why I think this Contact Us page stands out: <\/strong>I think this multinational corporation has figured out how to present a lot of information compactly on its Contact Us page \u2014 and I like how they use expandable sections visitors can click into to get the information they need. The Contact Us page is actually chock-full of helpful contact information for any request under the sun, but by organizing it compactly, Accenture prevents too much confusion while still giving the information needed.<\/p>\n Source<\/em><\/a><\/p>\n Scribd\u2019s contact page is efficient and no-fuss, including the company\u2019s office headquarters, email addresses to reach out to for various inquiries, and the company\u2019s social media handles.<\/p>\n Why I think this Contact Us page stands out: <\/strong>I like how simple and effective this contact page is \u2014 it\u2019s straight to the point. I also like how the very bottom of this page includes a few large icons that you can click on to begin the task of reaching out for specific needs, such as \u201cI need help!\u201d, which opens up a chatbot widget so you can begin a conversation.<\/p>\n Source<\/em><\/a><\/p>\n Beyond Meat\u2019s fun and contemporary branding shines through on their contact page, with designated categories for each inquiry and fun icons and colors. I personally like this approach and find it easier to navigate than a cluttered page or a long list of links.<\/p>\n Beyond Meat makes it easy for consumers, restaurant owners, and international leads to find their respective inquiry sections. Further down on the page is the company\u2019s plant and headquarters\u2019 physical locations as well as their respective global press contact email address.<\/p>\n Why I think this Contact Us page stands out: <\/strong>This contact page is fun to look at and has everything you need \u2014 just like that delicious veggie burger I\u2019m making for the 4th of July. The subtle animation on the buttons when you hover on the desktop is a nice design touch as well.<\/p>\n\n
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Best Practices for a <\/strong>Contact Us Page<\/strong><\/h2>\n
User-Friendly<\/strong> Design and Navigation<\/strong><\/h3>\n
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Clear Purpose and Contact Options<\/strong><\/h3>\n
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Helpful Content and Interactivity<\/strong><\/h3>\n
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What makes a great Contact Us page?<\/strong><\/h2>\n
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AI Chatbots vs. Contact Pages<\/strong><\/h2>\n
Best Contact Us Pages<\/strong><\/h2>\n
1. <\/strong>HubSpot<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-1-20250716-6258503.webp\" "\\"\\"")
<\/p>\n2. <\/strong>Chewy<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-2-20250716-239405.webp\" "\\"\\"")
<\/p>\n3. Ulta Beauty<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-3-20250716-5103404.webp\" "\\"\\"")
<\/p>\n4. <\/strong>Quince<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-4-20250716-1677991.webp\" "\\"\\"")
<\/p>\n5. HelloFresh<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-5-20250716-7744756.webp\" "\\"\\"")
<\/p>\n6. <\/strong>Peloton<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-6-20250716-4871796.webp\" "\\"\\"")
<\/p>\n7. <\/strong>Evernote<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-7-20250716-9241417.webp\" "\\"\\"")
<\/p>\n8<\/strong>. <\/strong>Glossier<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-8-20250716-2284198.webp\" "\\"\\"")
<\/p>\n9. <\/strong>Yeti<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-9-20250716-5322287.webp\" "\\"\\"")
<\/p>\n10. <\/strong>Zendesk<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-10-20250716-4638397.webp\" "\\"\\"")
<\/p>\n11. <\/strong>REI<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-11-20250716-6450072.webp\" "\\"\\"")
<\/p>\n12. <\/strong>Accenture<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-12-20250716-5120182.webp\" "\\"\\"")
<\/p>\n13. <\/strong>Scribd<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-13-20250716-626779.webp\" "\\"\\"")
<\/p>\n14. <\/strong>Beyond Meat\u00ae<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-14-20250716-5022922.webp\" "\\"\\"")
<\/p>\n15. <\/strong>Gulf Coast Humane Society<\/a><\/strong><\/h3>\n
![\"contact](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/07\/best-contact-us-pages-15-20250716-6419986.webp\" "\\"\\"")
<\/p>\n