![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c497a8fe-0f60-4244-9cb1-5bed4d1e5ab6.png\")
<\/a><\/p>\nThe main problem, though? My prompts looked something like this: \u201cWrite a 500-word blog post on [X] topic.\u201d Generic requests, which, to no surprise, produced generic answers.<\/p>\n
As models improved and I learned to prompt better, everything changed.<\/p>\n
Turns out, today\u2019s ChatGPT can do a lot: research the internet, give me a 7\/10 draft, analyze posts, generate ideas, and identify blind spots.<\/p>\n
The catch? To do all of this, you need to prompt it the right way.<\/p>\n
I\u2019ve spent hundreds of hours testing prompts that give me usable drafts and actionable marketing insights. So, if you\u2019re struggling with using AI effectively, I have you covered. This article will walk you through the 33 of the best ChatGPT prompts every marketer needs in their toolkit.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n \n The basic version of ChatGPT is free, with some restrictions on model usage, file uploads etc. There are two paid versions: ChatGPT Plus ($20\/month) and ChatGPT Pro ($200\/month). Each tier unlocks advanced models and features, such as Sora and Custom GPTs.<\/p>\n Pro tip:<\/strong> If you\u2019re just starting with ChatGPT, I\u2019d recommend testing the Plus version and upgrading if needed.<\/p>\n <\/a> <\/p>\n Like any chatbot, ChatGPT’s output is only as good as the input, meaning a not-so-good prompt will yield a not-so-good answer. So I strongly encourage you to be specific, clear, and rich in context to get the most out of ChatGPT or any other chatbot.<\/p>\n Here’s an example of a vague ChatGPT prompt:<\/p>\n \u201cWrite a social media post about Nike shoes.\u201d<\/strong><\/p>\n Here’s what ChatGPT generated in response:<\/p>\n \u201cStep up your game with the latest Nike kicks! \ud83c\udfc3\u200d\u2642\ufe0f\ud83d\udd25 Whether you’re hitting the gym, the streets, or just looking fresh, Nike\u2019s got you covered with style, comfort, and performance. Ready to crush your goals? #JustDoIt #Nike #SneakerGoals #RunYourWorld\u201d<\/p>\n This response isn\u2018t terrible, but it\u2019s as vague as the prompt. There’s no mention of any special features or benefits of wearing Nike. I could remove \u201cNike\u201d from this post and replace it with any other athletic shoe brand.<\/p>\n Here’s a more specific prompt:<\/p>\n \u201cWrite an Instagram caption promoting our summer line of Nike shoes. The caption must be no longer than 125 characters and should focus mainly on the shoe’s Dri-Fit fabric and how it draws sweat away from the skin. The tone should be lighthearted, fun, casual, and emphasize summer.\u201d<\/strong><\/p>\n And here is ChatGPT’s response:<\/p>\n “Keep cool & comfy all summer long! \u2600\ufe0f Nike\u2019s Dri-Fit fabric wicks sweat away so you can shine, not sweat! #SummerVibes #Nike<\/p>\n The new response details Nike, the season, and the shoe’s unique feature. Like the prompt, it is more robust and optimized for a specific social media channel.<\/p>\n Speaking of social media, here’s a fun fact. Breeze<\/a>, our AI solution, contains features similar to ChatGPT, such as its Social Media Agent. Social Media Agent analyzes performance, industry data, and best practices to craft engaging social media content.<\/p>\n <\/a> <\/p>\n Over the past year, I\u2019ve seen a drastic change in how marketers approach AI (myself included!). Marketers have transitioned from resisting AI or using it passively to actively incorporating it into their daily workflows.<\/p>\n Based on HubSpot\u2019s recent State of AI report<\/a>, most marketers think it\u2019s time to go all-in on AI.<\/p>\n <\/a> <\/p>\n 1. \u201cGenerate [number] blog ideas for [product or niche] for [audience] at different stages of their buyer journey. For each idea, include the content angle, who it is for, and suggested keywords.\u201d<\/strong><\/p>\n Why I use this prompt: When planning campaigns, I aim to add content ideas for each stage of the customer funnel. Sometimes I get stuck trying to find fresh angles for a particular stage, so I use this prompt to give me ideas.<\/p>\n 2. \u201cRewrite [copy\/image] for flow and tone based on the previous articles and messaging guidelines.\u201d<\/strong><\/p>\n Why I use this prompt: I often use ChatGPT as my editorial assistant. I\u2019ll usually dump rough ideas and points into a prompt and then ask it to organize and polish them. Of course, I don\u2019t use the rewrite verbatim, but it helps me structure my thoughts.<\/p>\n 3<\/strong>. \u201cI have attached my article structure and a [industry report]. Extract specific insights and data from the report to support the article. For each piece of information, include the source page so I can cite it.\u201d<\/strong><\/p>\n Why I use this prompt: This prompt is a lifesaver since I don\u2019t like reading a 60-page report to find one relevant data point. You can quickly extract data points from long reports and contextualize them to your content by using this prompt.<\/p>\n However, make sure you always cross-check the source since ChatGPT can sometimes make up facts.<\/p>\n 4. \u201cAct as a professional YouTube scriptwriter. Write a [X-minute] script in [niche] using the first point POV. Inject curiosity every 4-5 sentences. End every paragraph with a soft cliffhanger. The goal is to educate the audience about [topic] while promoting [product] naturally.\u201d<\/strong><\/p>\n 5. \u201cHere is a transcript of a call [transcript]. Summarize the key takeaways, action items for each stakeholder, deadlines, and any follow-up questions. \u201c<\/strong><\/p>\n Why I use this prompt: I find this prompt incredibly useful for client and internal calls. Marketing calls often cover a wide range of topics \u2014 social media, budget allocations, urgent customer emails, and more. It\u2019s easy to lose track of who\u2019s responsible for what. Then, you\u2019re stuck re-listening to an entire recording, trying to piece together information. Instead, use this prompt to get a handy summary of all the important points.<\/p>\n 6. \u201cCreate a social media calendar based on the following content pillars: [pillars] for [product]. Given the nature of our product, analyze which social platforms will give us the most traction to achieve [goal].\u201d<\/strong><\/p>\n 7. \u201cAct as a senior advertising strategist. Create a 90-day advertising campaign for [brand, company, or service] targeting [target audience]. Include key messages and taglines, promotional channels, and sample ad copy.\u201d<\/strong><\/p>\n 8. \u201cOutline a 5-email sequence for new subscribers who have downloaded [lead magnet]. Adopt a value-driven approach building on each topic in the lead magnet.\u201d<\/strong><\/p>\n Once you have the outline for your email sequence finalized, use Hubspot\u2019s Free AI Email Writer<\/a> to draft effective emails in seconds.<\/p>\n <\/a> <\/p>\n 1. \u201cIdentify trends in [industry] over the past 6 months. Make sure this research is data-backed (announcements, policy changes, macro data etc) and link sources. For each trend, analyze potential implications on customer buying behavior.\u201d<\/strong><\/p>\n 2. \u201cWhat are the most common pain points for customers in [niche] at each stage of the buying process? Suggest content angles and strategies that address each pain point and naturally move them to the next stage of the buying process.\u201c<\/strong><\/p>\n You can provide data from your sales team for more targeted recommendations. Use AI to group objections or questions from your buyers and filter them by priority. Then, feed it into this prompt for strategies to answer each question.<\/p>\n 3. \u201cResearch [competitor] across forums, social media and customer reviews. Compile a SWOT analysis of their best features. Based on gaps in their product, suggest features we can include for [product].\u201d<\/strong><\/p>\n Here, I\u2019d make a project and add documents about our product and the competitor as context. This will give ChatGPT sufficient context to return valuable feature suggestions.<\/p>\n 4. \u201cHere is the current lead generation workflow at [niche] company: [details about workflow]. Act as an expert AI consultant to identify potential areas of automation. Ask me any questions you need to make the recommendations specific to my team.\u201d<\/strong><\/p>\n Since you\u2019re reading an article about ChatGPT prompts, I\u2019m guessing you\u2019re also considering other automation opportunities. The above prompt will help you work through your business bottlenecks and automate any repetitive tasks.<\/p>\n If you\u2019re stretched thin and want an all-in-one automation solution, look into tools like Hubspot\u2019s Breeze<\/a>. Breeze allows you to automate across multiple marketing departments and give you a clear view of what\u2019s working at scale.<\/p>\n 5. Act as a business consultant with deep industry experience in [industry], specifically for small business owners. Craft a clear and compelling mission statement highlighting our purpose, core values, and value proposition of [your business].<\/strong><\/p>\n <\/a> <\/p>\n As a full-stack marketer for tech brands, social media is a key part of my job. While content creation is powerful for brand awareness and driving top-of-funnel leads, it can get repetitive quickly.<\/p>\n I have to constantly switch between audiences, brand and founder voices, and platforms. So, when creative blocks hit, I often turn to AI to help me get unstuck or refine my writing.<\/p>\n Here are some of my favorite prompts.<\/p>\n 1. \u201cHere is a library of hooks that have worked for my client: [hooks]. Please conduct an emotional analysis of these hooks and template them. For each new social media post, I want you to refer back to this analysis and write the hooks in a similar style.\u201d<\/strong><\/p>\n 2. \u201cRepurpose this blog post into 10 LinkedIn posts. Vary the format: story-driven, data-focused, question-based, controversial take, how-to. Each post should have a key takeaway for the [target audience].\u201d<\/strong><\/p>\n For this prompt, I also like to include 2-3 examples of high-performing LinkedIn posts (either my own or a competitor\u2019s post) so ChatGPT understands the style I want.<\/p>\n 3. \u201cWrite a 1000-word evidence-backed blog post. Use data, expert quotes, and real-world examples. Include the following keywords in the headline, subheading, and body paragraphs.\u201d<\/strong><\/p>\n 4. \u201cAnalyze top-performing YouTube videos in [industry]. Using best practices from your analysis, write a YouTube script about [product, blog, company, etc.]. Break it into intro-hook, key points with visuals, and a closing CTA with link reference.\u201d<\/strong><\/p>\n 5. \u201cGive me a 5-part Instagram story sequence for the launch of [product]. Each story should target an audience’s pain point and build on the previous one. The goal is to drive more visits to the landing page.\u201d<\/strong><\/p>\n Attach any product documents and the landing page for this prompt.<\/p>\n 6. \u201cCraft a content strategy for an X account in the [industry]. The strategy should include content pillars, positioning, and different niches we can target. Include content ideas with formats that perform well on X.\u201d<\/strong><\/p>\n 7. \u201cSuggest five topic ideas for a podcast with [guest] who has expertise in [niche]. Each topic should have a key takeaway for the audience. Please include five potential questions I can ask in each topic idea to achieve this goal.\u201d<\/strong><\/p>\n <\/a> <\/p>\n 1. \u201cWhat are the most important KPIs for an ad campaign focused on [goal] for [audience demographics]? For context, this campaign is going to run on [ad channel] for [duration] with a budget of [budget]. Include what \u201cgood\u201d performance looks like for each KPI.\u201d<\/strong><\/p>\n 2. \u201cI\u2019ve attached my social media marketing data for the past 3 months below. What content types, posting times, and formats are driving the best results?\u201d<\/strong><\/p>\n 3. \u201cHere are the top-performing newsletters in [industry] with the highest open rates. For each newsletter, analyze subject lines, content structure, tone, and CTA placement. Present this analysis in a report with key takeaways for our [product]\u2019s newsletter strategy.\u201d<\/strong><\/p>\n 4. \u201cI want to A\/B test my [copy\/email\/landing page] for [audience] to achieve [goal]. What variables should I consider and how should I structure this experiment?\u201d<\/strong><\/p>\n 5. \u201cAnalyze the performance of our last campaign using the data from [specific timeframe]. Compare their performance across key metrics and recommend which approach to continue or update for better results.\u201d<\/strong><\/p>\n <\/a> <\/p>\n ChatGPT is a great tool for generating subject lines for emails and analyzing campaign performance. I\u2019ve used it to personalize copy for cold emails, segment my audience, and find low-effort, high ROI tweaks to existing campaigns.<\/p>\n 1. \u201cSuggest [number] subject lines for a holiday-themed launch of [product].\u201d<\/strong><\/p>\n 2. \u201cWhat type of subject lines are best to increase open rates? Create five examples for [product or service] based on each type.\u201d<\/strong><\/p>\n 3. \u201cStructure an A\/B testing plan for a [business] campaign. Include a hypothesis, variables, and success metrics.\u201d<\/strong><\/p>\n 4. \u201cYou\u2019re an email marketing expert. Outline an email marketing content strategy for a [niche] brand, including key themes, target audiences, and a monthly content calendar.\u201d<\/strong><\/p>\n 5. \u201cDraft a re-engagement email for subscribers who haven’t opened our emails in the past month. Write a curiosity-driven subject line that makes them open the email.\u201d<\/strong><\/p>\n 6. \u201cHere is an email which had [Y] opens but only [X] clicks: [attach email content]. Rewrite it to optimize for clickthrough rates.\u201d<\/strong><\/p>\n 7. \u201cCreate a 5-day email welcome sequence for [audience] who just signed up for [lead magnet]. The goal is to build on the information provided in the lead magnet and convert them to a loyal reader.\u201d<\/strong><\/p>\n 8. \u201cHere is audience data from my customers: [data]. Segment the audience based on purchase behavior, demographics, and interests.\u201d<\/strong><\/p>\n I\u2019ve found that these prompts perform best when I give ChatGPT context about my subscriber base \u2014 things like how and why they signed up, previous interactions with my emails, and where they are in the customer journey. Ask ChatGPT to act as an \u201cemail marketing expert\u201d while answering these prompts.<\/p>\n I also include emails that have performed well in the past as context. If you\u2019re starting from scratch, competitor emails can also be a great reference.<\/p>\n\n
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What makes a great ChatGPT prompt for marketing?<\/strong><\/h2>\n
Quick Statistics About AI and Marketing<\/strong><\/h2>\n
\n
8 Basic ChatGPT Prompts for Marketing<\/strong><\/h2>\n
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<\/p>\n5 ChatGPT Prompts for Business<\/strong><\/h2>\n
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<\/p>\n7 ChatGPT Prompts for Content Creation and Social Media<\/strong><\/h2>\n
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<\/p>\n5 ChatGPT Prompts for Analytics<\/strong><\/h2>\n
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<\/p>\n8 <\/strong>ChatGPT Prompts for Email Campaigns<\/strong><\/h2>\n
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