{"id":4854,"date":"2025-06-17T11:00:00","date_gmt":"2025-06-17T11:00:00","guid":{"rendered":"http:\/\/nurseagence.com\/?p=4854"},"modified":"2025-06-17T13:09:22","modified_gmt":"2025-06-17T13:09:22","slug":"master-the-art-of-going-viral-on-linkedin-with-hala-tahas-four-step-formula","status":"publish","type":"post","link":"http:\/\/nurseagence.com\/index.php\/2025\/06\/17\/master-the-art-of-going-viral-on-linkedin-with-hala-tahas-four-step-formula\/","title":{"rendered":"Master the art of going viral on LinkedIn with Hala Taha's four-step formula"},"content":{"rendered":"

LinkedIn might be the most underrated growth channel in marketing right now. I\u2018ve been obsessing over this lately. While everyone\u2019s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget.<\/p>\n

\"Download<\/a><\/p>\n

I sat down with LinkedIn creator Hala Taha<\/a> recently to see how marketers can meet the moment. Hala grew a following of 260,000+ on the platform. How? She has a four-step viral content formula that actually works. It\u2018s not just theory. She\u2019s using it to consistently hit massive reach numbers.<\/p>\n

During a recent conversation, Hala broke down her entire system. That includes the content buckets, the engagement hacks, and DM strategies that most people never talk about. Plus, we explored how she’s using AI to cut her content creation time in half. So, let\u2019s get into it.<\/p>\n

Mastering LinkedIn’s Algorithm, According to Hala Taha<\/h2>\n

To make the most of any platform, you need to know the algorithm. Luckily, Hala is an expert with seven years of experience as the founder and CEO of YAP Media. Today, the company is a top LinkedIn marketing agency, running over 20 influencer accounts.<\/p>\n

According to Hala, marketers need to understand LinkedIn\u2019s two different business models. The first focuses on advertising, meaning LinkedIn wants to keep people on the site as long as possible. The second is the job search element.<\/p>\n

LinkedIn\u2019s platform has to cater to both experiences. That culminates in a four-step algorithm that posts go through before they reach your feed, and mastering that algorithm means hitting key actions at each step.<\/p>\n

\"linkedin<\/p>\n

1. Spam Filters<\/h3>\n

When you first put up a post, LinkedIn checks for spam. It\u2019s scanning for profanity, nudity, and offensive keywords, but also things like tagging more than five people or using more than five hashtags.<\/p>\n

There are post categories for low, medium, and high. For example, profanity will put your post in the low category, which translates to low visibility. Too much tagging or too many links will put it in the medium category.<\/p>\n

Chunky paragraphs also get filtered at this stage. \u201cThat’s why on LinkedIn you see this line-by-line style that a lot of the influencers use,\u201d Hala says. \u201cPeople are scanning their content. They want to be entertained.\u201d<\/p>\n

If you can pass this stage in the high category \u2014 using tricks like breaking up your text into one-sentence paragraphs and removing hashtags \u2014 then your post is approved, and you move on to the next phase.<\/p>\n

2. User Flagging<\/h3>\n

This is called the \u201cgolden 90 minutes of LinkedIn,\u201d Hala tells me. It\u2019s an opportunity to test your post to see how much engagement it\u2019s getting. Is it getting fast engagement? Are people reporting it? Are they flagging it?<\/p>\n

It\u2019s essential to get a lot of engagement in the first 30-90 minutes in order for your post to be served to more users. You want to get as many of your first connections as possible to like and comment at this stage.<\/p>\n

That\u2019s why engagement pods are a great idea, Hala offers. These pods are groups of people off<\/em> LinkedIn who share links on platforms like WhatsApp, Slack, or Facebook. Members then go to LinkedIn to like and comment on each other\u2019s posts.<\/p>\n

\u201cI\u2018ve created amazing communities using engagement pods,\u201d Hala goes on. \u201cAnd the key is, you want to make sure that there\u2019s a reason why you guys are following each other \u2014 that you guys have similar audiences, that you\u2018re in the same niche, in the same field\u2026 You\u2019re not using AI tools. It’s real humans.\u201d<\/p>\n

When Hala began podcasting seven years ago, this was one of the first things she learned. \u201cI was like, who else is talking about podcasts on LinkedIn? Why don’t I invite them into a WhatsApp group and start an engagement pod? And so we did that.\u201d<\/p>\n

The last thing to focus on at this stage is owning your niche with interest-based keywords. \u201cIf I talk about entrepreneurship all the time, and I’ve got \u2018entrepreneurship\u2019 all over my profile \u2026 in my title and my bio and my job descriptions, LinkedIn will deem me as an expert on that topic,\u201d Hala explains.<\/p>\n

However, Hala notes that posters need to stick to a niche.<\/p>\n

\u201cIf I suddenly start talking about painting, and I have no keywords and I\u2018ve never talked about it, LinkedIn is going to deprioritize serving that post to other users who want to see stuff about painting because they don\u2019t think that I’m an expert,\u201d she says.<\/p>\n

Essentially, you want everything to connect. The keywords in your posts should also be in your profile, so you can train the algorithm and your audience that this is what you talk about.<\/p>\n

3. Content Scoring<\/h3>\n

If you don\u2019t get blocked by the spam filter and you get a lot of engagement in the first 90 minutes, then you move on to the stage where your post can go viral.<\/p>\n

\u201cHere was the big aha moment for me,\u201d Hala says. \u201cI realized that every single engagement on your LinkedIn post is weighted differently, and every single engagement has a weight associated with it.\u201d<\/p>\n

The higher the weight of the actions on the post, the more that LinkedIn will push your content in the feed.<\/p>\n

For example, people clicking \u201cread more\u201d is an engagement metric tied to it. If they click \u201clike,\u201d that\u2019s counted as one point. The point scale then goes up for comments, long comments, shares, and shares with captions.<\/p>\n

\u201cSo, your goal on LinkedIn \u2014 the highest viral action \u2014 is actually to get a share with a caption,\u201d Hala says. Telling people to like and comment isn\u2019t going to make your post go viral because it\u2019s a low-weight action.<\/p>\n

\u201cIf you share something, it\u2019s like 80% more likely for your first connections to see that you shared that post. And that’s why shares go viral,\u201d Hala points out. \u201cYour following has to take viral action.\u201d<\/p>\n

Also, if somebody reshares your original post, with or without a comment, you should take the time to like and comment on their reshare because it increases the content score.<\/p>\n

But while shares are the highest viral action for a post, DMs are a higher viral action on LinkedIn itself. That\u2019s why a DM strategy is so important if you want to go viral consistently.<\/p>\n

\u201cIf you DM somebody and they DM you back, they’re 85% more likely to see your content the next time they log on,\u201d Hala says. \u201cThat\u2019s like the secret sauce at YAP Media is that we do DM funnels 24\/7.\u201d<\/p>\n

4. Human Editors<\/h3>\n

The last stage is where LinkedIn\u2019s editors review the top content of the day, which means you need to align with its editorial agenda.<\/p>\n

\u201cLinkedIn is actually the one that pours gasoline on all the super massively viral posts that get 30,000 likes, 50,000 likes, 100,000 likes, and usually they have to do with hiring, recruitment, promotions, internships, graduation, or anything that aligns with their editorial agenda of being a top job site,\u201d Hala says.<\/p>\n

Strategically, you want to think about where you can overlap your keywords with LinkedIn\u2019s editorial agenda. In addition to topics like recruitment and hiring, positive or non-controversial news stories can sometimes be prioritized. That\u2019s especially true if the content reinforces LinkedIn\u2019s core business model or it\u2019s something the platform wants to be known for.<\/p>\n

\u201cThe only way that you can go super massively viral at this point on LinkedIn is by aligning with their editorial agenda,\u201d Hala concludes. \u201cAnd, they literally will turn the gasoline on your post, and your post will go viral for weeks.\u201d<\/p>\n

How to Crack the Code for LinkedIn Virality<\/h2>\n

Focus on DMs.<\/h3>\n

Since DMs are the highest-weighted action on LinkedIn, cracking the code means building a DM strategy.<\/p>\n

\u201cDMs are amazing on LinkedIn, and we use them every single day to drive all of our different initiatives,\u201d says Hala. She recommends establishing common ground with potential connections through the ways that you find them.<\/p>\n

\u201cLet\u2018s say I\u2019m looking to target people to listen to my entrepreneurship podcast, and I just interviewed Alex Hormozi. I might go on his page and see who liked and commented on his recent posts. Those are people who are interested in entrepreneurship. They also take viral action, so they’re the perfect people to invite to my network,\u201d she says.<\/p>\n

Then, she\u2019ll send them a note. For example, Hala says she may write, \u201cHey, I noticed that you follow Alex Hormozi. He\u2018s amazing. I just interviewed him on my podcast. I think you\u2019ll love the episode. I’d love to connect, to provide value on your feed.\u201d<\/p>\n

After listening, they might respond, \u201cYour episode was awesome. I learned so much.\u201d And Hala then follows up, \u201cGreat. Can you copy and paste this as an Apple podcast review?\u201d<\/p>\n

\u201cYou can start these little drip campaigns for all of your DM messages,\u201d she says. \u201cNow, I\u2018ve brought in a person who takes viral action, who likes my content, and who I had a conversation with. They feel like I gave them value and now they\u2019re a fan.\u201d<\/p>\n

Bucket your time.<\/h3>\n

But DM strategy alone could take up all your time, so I asked Hala how she integrated it into her day.<\/p>\n

Hala notes that having multiple people on your account is against LinkedIn’s Terms of Service. You do not <\/em>want to use automation tools. You’ll get your account flagged, she says.<\/p>\n

\u201cBut LinkedIn understands that a lot of people are busy and they\u2018re going to have assistants. So, the key is that the person has to be logged in from your city or state, and so long as that\u2019s true, you can have somebody access your account and manage your DMs,\u201d Hala explains.<\/p>\n

But, what if you\u2019re just starting out and don\u2019t even have an assistant or an intern? How much of your weekly schedule should you focus on DMs versus writing posts or working on other parts of the formula?<\/p>\n

When Hala first started her LinkedIn profile, she had a podcast and a full-time job. With a full schedule, she committed to posting every morning on the train,<\/p>\n

\u201cI would batch beforehand. So, I\u2018d have pictures banked. I\u2019d have quotes banked. I’d have videos banked. And then when I was on the train, I could just focus on the caption and what I was going to write,\u201d she says.<\/p>\n

And, morning is the best time. \u201cIf your audience is mostly in your area, from 8 a.m. to 10 a.m. is the sweet spot to post.\u201d Then, drop your link in your engagement pod if you have one.<\/p>\n

\u201cDuring lunchtime, I would just spend like 10 minutes responding to some of my comments\u2026 and on the commute home, I would do all my DMs, respond to my DMs, and retarget people in the DM,\u201d she says. Because when you\u2019re really serious about it, she adds, every post should have a retarget message.<\/p>\n

Using AI to Craft Engaging Content<\/h2>\n

Spending ninety minutes to two hours per day on LinkedIn as a starting strategy wouldn\u2019t be out of line to follow Hala\u2019s formula. But, AI tools can speed up the process and cut it down to an hour a day max.<\/p>\n

I recommend finding LinkedIn users with the audiences you want to engage with. You can then look at their posts and past top performers into ChatGPT. From there, you can have AI create templates for posts that have a similar format.<\/p>\n

You can also use AI at the human editor stage. Just grab some articles that with high engagement on LinkedIn or those created by the LinkedIn editorial staff. Then, add them to Claude or ChatGPT.<\/p>\n

When you have a post ready, ask, \u201cBased on all the context I\u2018ve given you, do you think that this would be interesting to the editors on LinkedIn?\u201d If it gives you a good grade, then you know you\u2019ve got a better chance. And if it doesn’t, you can ask it questions about what you can adjust, Is the topic off? Am I framing the topic the wrong way?<\/p>\n

For content generation, Hala\u2019s team creates AI-generated images that look like real photos. \u201cYou want to batch your different photographs that you have, and then you can use AI to create more photos,\u201d she says. For video, she loves Opus Clip, which lets you upload long-form content and then finds the most exciting parts to cut into clips.<\/p>\n

As a final note, Hala adds that while content creation can be sped up with AI, the actual posting and engagement still need to be done by you. It will help you improve your strategy, which is especially important when you’re first starting.\u201d<\/p>\n

Going Viral Every Day<\/h2>\n

With an hour a day and one year of solid focus, anyone can become an influencer on LinkedIn. Following just the first three steps of Hala\u2019s formula will put you above 95% of people on the platform. Going beyond that can make your posts go viral every day.<\/p>\n

To learn more from Hala Taha on LinkedIn virality, check out the full episode<\/a> of Marketing Against the Grain<\/em>:<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn might be the most underrated growth channel in marketing right now. I\u2018ve been obsessing over this lately. While everyone\u2019s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. I […]<\/p>\n","protected":false},"author":1,"featured_media":4857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/4854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/comments?post=4854"}],"version-history":[{"count":2,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/4854\/revisions"}],"predecessor-version":[{"id":4860,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/4854\/revisions\/4860"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/media\/4857"}],"wp:attachment":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/media?parent=4854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/categories?post=4854"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/tags?post=4854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}