She\u2019s now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. There\u2019s no team behind her \u2014 just Jovanovic, her AI tools, and a process that turns one hour-long conversation into weeks of high-quality content.<\/p>\n Here’s exactly how she did it \u2014 and how you can replicate her success, whether you\u2019re an aspiring solopreneur or just want ideas on streamlining your workflows with AI.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n \u201cWe never start with just prompting AI by itself to do anything, even the simplest social media post. We always have something to start with,\u201d says Jovanovic.<\/p>\n In her view, the biggest mistake people make when they use AI for content creation is asking it to write about a topic from scratch.<\/p>\n Jovanovic\u2019s secret weapon? She starts with human interactions.<\/p>\n That might mean feeding the AI transcripts from webinar transcripts or podcast recordings. Her co-founder, Sam Claassen, does hour-long interviews with founders, and those transcripts also get fed to the AI.<\/p>\n In a world where authenticity is paramount in your marketing strategies, giving AI something human to work with can set you up for success.<\/p>\n I hate talking to AI because I tend to ramble \u2014 but Jovanovic says that could actually work to my advantage.<\/p>\n She rarely types prompts into ChatGPT, instead using an AI-powered voice-to-text tool called Super Whisper<\/a>. Speaking naturally adds context and nuance that short, typed prompts miss. And Jovanovic says that the results are \u201cinfinitely better.\u201d<\/p>\n When you’re talking, you naturally provide more background, explain your thinking \u2014 or in my case, over explain \u2014 and give the AI the rich context it needs to produce high-quality results.<\/p>\n ChatGPT\u2018s Projects feature isn\u2019t just a neat organization tool \u2014 it’s also Jovanovic\u2019s scaling secret. For each client, she creates projects loaded with:<\/p>\n This means every piece of content has the right tone and context, without having to re-explain the brand with every single prompt.<\/p>\n I tested this myself by asking ChatGPT to write a blog post about marketing campaign strategies using cat puns. Here\u2019s an excerpt:<\/p>\n Then I created an abbreviated version of a custom GPT for an imaginary company owned by my cat, Teddy Crumpets. I used this very article as an example of approved content, gave it some information about this fictional company, and encouraged it to use cat-related puns and wordplay.<\/p>\n Because I only gave it one approved piece of content, it borrowed pretty heavily from it, but it\u2019s still far better than the generic example \u2014 it\u2019s more specific, has a better voice, and even the cat puns are better.<\/p>\n It also picked up on the fact that HubSpot style is to put spaces around em-dashes; in the generic example above, there are no spaces around them.<\/p>\n You may have heard exhortations to be polite to AI by always using \u201cplease\u201d and \u201cthank you.\u201d<\/p>\n Jovanovic\u2019s advice doesn\u2019t necessarily contradict that, but she cautions against being too<\/em> polite. Her prompts include \u201cDON\u2019T BE CRINGE\u201d and \u201cDON\u2019T BE CLICH\u00c9\u201d \u2014 and yes, she puts them in all caps \u2014 and she gives the AI a running list of banned words (like \u201censure,\u201d a word I could also stand to ban from my writing, if we\u2019re being honest).<\/p>\n This bluntness and specificity separates the wheat from the chaff. If you\u2019ve ever used AI for content creation, you may have been frustrated at the amount of generic corporatespeak it spat out.<\/p>\n \u201cBe more specific\u201d is some of the best writing advice I give human writers, and it stands to reason that it would also improve AI writing.<\/p>\n Jovanovic\u2019s workflow is methodical: First, she asks AI to extract all insightful topics from a conversation; say, a founder interview.<\/p>\n Then she reviews that list critically \u2014 would she actually read this content? Only after identifying insights that make her want to click does she move to creation mode.<\/p>\n \u201cYou have to be present and think critically. Does this sound interesting? If not, let’s move on to the next one,\u201d she says.<\/p>\n Instead of doomscrolling X or LinkedIn for industry news, Jovnanovic set up ChatGPT tasks that deliver morning briefings on fintech and healthtech developments.<\/p>\n These briefings keep her informed without the mental health cost of social media addiction.<\/p>\n That\u2019s great advice in general, whether you\u2019re running a zero-employee marketing agency or just trying to avoid bed rotting.<\/p>\n <\/a> <\/p>\n The list of contractors Jovanovic would need to hire isn’t insignificant for a small startup:<\/p>\n Total annual cost: Over $100,000, plus time spent on administrative tasks like managing contracts and coordinating deliverables.<\/p>\n Her entire operation now runs on:<\/p>\n Total annual cost: Less than $1,000.<\/p>\n The real win isn\u2018t just cost \u2014 it\u2019s speed and iteration. Before AI, testing a new content channel meant a two-month lag between idea and execution. Now Jovanovic can go from inspiration to published content in hours, not weeks.<\/p>\n “You get that energy, you get an idea, and you\u2018re like, \u2018Oh my God, let\u2019s see how that performs.\u2019 And then when you actually delegate, it’s two months after that<\/em> you’re actually testing it.”<\/p>\n <\/a> <\/p>\n The foundation of Jovanovic\u2019s scaling strategy. Create separate projects for each client or content type, load them with context documents, and maintain consistent brand voice across all outputs.<\/p>\n Jovanovic\u2019s secret for better prompts. Speaking naturally to AI provides richer context than typing, leading to significantly better results.<\/p>\n Records and transcribes meetings, then lets you chat with the transcript. Perfect for extracting insights from client calls or founder interviews without manual note-taking.<\/p>\n Jovanovic cross-references her ChatGPT outputs with Claude for quality control and to get different perspectives on the same content.<\/p>\n High-quality video recording for those crucial founder interviews that become the source material for weeks of content.<\/p>\n Handles all graphic design needs without hiring designers or learning complex software.<\/p>\n Simplifies video and audio editing with AI-powered features, making it accessible for non-technical users.<\/p>\n For custom workflows and integration with other tools \u2014 like the data visualization tool one of Jovanovic\u2019s clients built that lets non-technical users query datasets conversationally.<\/p>\n![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/5f39f863-0316-486f-a5f3-849d76490a30.png\")
<\/a><\/p>\n\n
6 Tips for Running a Marketing Agency with AI Tools<\/strong><\/h2>\n
![\"6](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/AI-marketing-tools-2-20250527-6299555.webp\" "\\"\\"")
<\/p>\n1. Never start with a blank page \u2014 context is everything.<\/strong><\/h3>\n
![\"\"](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/AI-marketing-tools-3-20250527-3151994.webp\" "\\"\\"")
<\/p>\n2. Talk to your AI, don’t type.<\/strong><\/h3>\n
3. Use projects to scale your personal brand voice.<\/strong><\/h3>\n
\n
![\"2.](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/AI-marketing-tools-4-20250527-846851.webp\" "\\"\\"")
<\/p>\n![\"2.](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/AI-marketing-tools-5-20250527-8032134.webp\" "\\"\\"")
<\/p>\n4. Be mean to your AI (it can handle it).<\/strong><\/h3>\n
5. Extract first, create second.<\/strong><\/h3>\n
6. Automate your market intelligence.<\/strong><\/h3>\n
How to Maximize Your Resources with AI<\/strong><\/h2>\n
A<\/strong> $100K+ Startup Team<\/strong><\/h3>\n
\n
The Sub-$1K AI Stack She Uses<\/strong><\/h3>\n
\n
The Efficiency Multiplier<\/strong><\/h3>\n
8 Top Startup AI Tools for Content Creation<\/strong><\/h2>\n
![\"8](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/AI-marketing-tools-6-20250527-678721.webp\" "\\"\\"")
<\/p>\n1. <\/strong>ChatGPT Projects<\/a><\/strong><\/h3>\n
2. <\/strong>Super Whisper<\/a><\/strong> (voice-to-text)<\/strong><\/h3>\n
3. <\/strong>Granola<\/a><\/strong> (meeting intelligence)<\/strong><\/h3>\n
4. <\/strong>Claude<\/a><\/strong> (AI writing assistant)<\/strong><\/h3>\n
5. <\/strong>Riverside<\/a><\/strong> (video recording)<\/strong><\/h3>\n
6. <\/strong>Midjourney<\/a><\/strong> (visual design)<\/strong><\/h3>\n
7. <\/strong>Descript<\/a><\/strong> (video\/audio editing)<\/strong><\/h3>\n
8. <\/strong>OpenAI API<\/a><\/strong> (advanced integration)<\/strong><\/h3>\n
![\"\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fzero-employee-agency&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&bvt=rss\")
<\/p>\n","protected":false},"excerpt":{"rendered":"