{"id":4235,"date":"2025-06-03T11:00:06","date_gmt":"2025-06-03T11:00:06","guid":{"rendered":"http:\/\/nurseagence.com\/?p=4235"},"modified":"2025-06-14T11:53:17","modified_gmt":"2025-06-14T11:53:17","slug":"openai-secretly-launched-a-sales-agent-here-are-the-details","status":"publish","type":"post","link":"http:\/\/nurseagence.com\/index.php\/2025\/06\/03\/openai-secretly-launched-a-sales-agent-here-are-the-details\/","title":{"rendered":"OpenAI secretly launched a sales agent \u2014 here are the details"},"content":{"rendered":"
In February, OpenAI gave a two-minute demonstration<\/a> at a private event in Tokyo. The demo didn\u2019t stay quiet for long. It set off a firestorm in the sales industry.<\/p>\n The short demo, which isn\u2019t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich, and follow up with leads. You can watch the full leaked demo here<\/a>, but I\u2019ll break down all the information you need \u2014 and what it means for everyone doing knowledge work \u2014 below.<\/p>\n First of all, OpenAI has mostly focused on consumer products to this point. They created their foundational model, which companies can build on with an API. This is really the first example of OpenAI building a vertical agent. They’ve built an agent that helps knowledge workers do their work, with use cases specific to certain verticals.<\/p>\n According to the demo, here\u2019s how OpenAI\u2019s virtual sales agent will work:<\/p>\n These steps are fully automated, with no human intervention required.<\/p>\n \u200b\u200bThere are a lot of AI sales tools already on the market, including HubSpot\u2019s own Breeze<\/a>. So, what makes OpenAI\u2019s sales agent different?<\/p>\n At HubSpot, we know the power of enriched data<\/a> to inform and enable sales conversations. When a lead comes in through OpenAI, the AI agent will call up deep research with live web results and reasoning capabilities to enrich that data. This is research a sales associate might do on their own, like industry, revenue, title, and so on. Deep research can be phenomenally powerful when it\u2019s done in seconds.<\/p>\n Since it connects to various tools, the OpenAI sales agent can also pattern match against customers in your CRM to assess whether it\u2019s a good fit compared to current customers. So, it may offer lead scoring and automated actions tailored to how good a fit the lead is.<\/p>\n The best value proposition of autonomous agents in the workforce is when they work within your workflow and tasks. Your tasks will be the starting point for the agent. If you have a good tech stack and workflows you like, you don\u2019t have to change them.<\/p>\n Instead, these workflows will be streamlined and automated based on what the customer and buyers are doing across your customer journey. What do I mean by that? Well, someone filling out the form is the trigger, and that trigger starts an AI agent doing its work. That agent is part of the workflow, it\u2019s not separate or tangential to it.<\/p>\n Essentially, OpenAI will be the orchestration layer, and that orchestration layer will be able to call up and work within different tools. That includes research, software, and communication.<\/p>\n Another differentiator is that OpenAI\u2019s tool can work intelligently within different languages and global contexts. In the example the company shared, the lead was entered in Japanese. So, without being told, the tool wrote the contact back in Japanese.<\/p>\n That\u2018s huge, isn\u2019t it? The way companies have to expand internationally now is that they have to wait until they have local capabilities or language capabilities for each country. With agents, you don\u2019t need full departments. The agent knows a prospect can enter a form within a certain IP location and can adjust its language to match that language or location.<\/p>\n With this quick demo, we don\u2019t yet know which features will be included when the full version launches. But here are a few features that HubSpot\u2019s customers have found useful that OpenAI might be missing:<\/p>\n If you were following the initial leaked demo, you probably saw some initial hysteria that OpenAI was trying to kill the human part of sales. So let\u2019s be clear, that isn\u2019t what this tool does. There won\u2019t be an OpenAI sales bot sending you cold emails.<\/p>\n This system is designed around inbound leads, or people who have filled out a form and want to be contacted. Now we know how this usually works. Someone submits this form, it goes into a system, and then a team of people reviews the leads to reach out and figure out how best to respond. This can take hours or days.<\/p>\n So, what could it look like if you had agents working for you inside your workforce right now? What if instead of spending hours researching leads and scheduling meetings, you simply had good-fit leads appearing on your calendar?<\/p>\n The real value of this first wave of autonomous agents is in the time they give back to sales teams. You might have 50 micro-agents doing 50 different tasks within your workflows, and it\u2019s going to make your life better. All of the mundane, boring things you probably don’t want to do, these agents will be able to do for you.<\/p>\n So these AI tools are good for sales teams, and they\u2019re also good for customers. Coming back to the human-to-human connection, intent matters. Automating lead qualification and scheduling can improve the overall experience and clear the junk out of the way for the human connection. For the most part, humans won\u2019t care if something is AI if they have a goal and AI helps them reach it.<\/p>\n To sum it all up, the OpenAI Sales Agent has incredible potential to help companies work within their existing workflows and tech stacks to reach prospects faster and better. This is just one glimpse behind the curtain showing how OpenAI may be dipping its toes into vertical agents. And, I can\u2019t wait to see what comes next.<\/p>\n<\/a><\/p>\n
OpenAI\u2019s Entry Into Vertical Agents<\/h2>\n
How It Will Work<\/h2>\n
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What Makes It Different From Other AI Sales Tools<\/h2>\n
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Deep Research Capabilities<\/h3>\n
Fits Within Your Existing Tech Stack and Workflows<\/h3>\n
Multi-Language Capabilities<\/h3>\n
What are the limitations?<\/h2>\n
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How the OpenAI Sales Agent Will Impact the B2B Sales Industry<\/h2>\n