Try these \u201cjust checking in\u201d alternatives that add value to the prospect while restarting a sales conversation.<\/p>\n
Have you thought you had a hot lead come in, only to hear crickets after sending your first email? It\u2019s normal \u2014 leads need as many as 28 touchpoints<\/a> before making a purchase.<\/p>\n Lead nurturing, or following up with a prospect by email<\/a>, plays a key role in getting sales closer to the finish line.<\/p>\n Here are some cold outreach benchmarks from Belkins<\/a> for context:<\/p>\n But your choice of words is also crucial.<\/strong><\/p>\n Next time your email goes ignored, try these \u201cjust checking in\u201d alternatives to connect with the prospect. In addition to the ideas below, I also recommend checking out this list of 50 proven sales email templates<\/a> to give you a strong starting point.<\/p>\n One common mistake I see salespeople making is pointing out a weakness or error a prospective customer has made. For example, \u201cI saw your most recent product launch. Here\u2019s where I think you could improve ….\u201d<\/em> This is insulting, assumptive, and raises the prospect\u2019s defenses. Instead, try a more relaxed and positive approach.<\/p>\n Hi [prospect],<\/em><\/p>\n You likely deal with [business pain], so I thought I\u2019d share a quick tip many of my clients have found helpful: [1-2 sentence actionable piece of advice].<\/em><\/p>\n I have a few more ideas around [improving X]. Let me know if you\u2019re interested in hearing them.<\/em><\/p>\n Best,<\/em><\/p>\n [Your name]<\/em><\/p>\n Hi Sofia,<\/em><\/p>\n I\u2019m sure that your email open rate is a number you watch closely, so I thought I\u2019d share a quick tip many of my clients have found helpful. HubSpot\u2019s data found that email engagement is the highest between 9 AM and noon, Tuesday and Thursdays. This helped client La Petite Luna <\/em>increase its opens by 30%<\/em><\/a>.<\/em><\/p>\n I have some more data and ideas I can share about boosting email open rates. Let me know if you\u2019re interested in hearing them.<\/em><\/p>\n Best,<\/em><\/p>\n Jamie<\/em><\/p>\n I\u2019ve seen that it takes many touchpoints in a customer journey for them to build trust and warm up to your brand. If they aren\u2019t ready to hop on the phone yet, they might read a piece of content relevant to their role. You\u2019ll educate and help them with one simple email.<\/p>\n Hi [prospect],<\/em><\/p>\n Do you [deal with X\/want to improve Y]? Here\u2019s an ebook about [dealing with X\/improving Y].<\/em><\/p>\n There\u2019s a lot of invaluable advice in there \u2014 you might find [specific tip or section] especially helpful. If you\u2019d like to discuss these pointers or anything else around [topic], let\u2019s set up a call.<\/em><\/p>\n Best,<\/em><\/p>\n [Your name]<\/em><\/p>\n Hi Jordan,<\/em><\/p>\n Would you like your new sales hires to get off the ramp faster? Here\u2019s an ebook about shortening ramp time.<\/em><\/p>\n There\u2019s a lot of invaluable advice in here \u2014 check out page 30 for an in-depth training cadence. If you\u2019d like to discuss these pointers or anything else around sales hiring and training, let\u2019s set up a call.<\/em><\/p>\n Best,<\/em><\/p>\n Cara<\/em><\/p>\n As we\u2019ve covered, you don\u2019t want to harp on your prospect\u2019s weaknesses. However, I have found that there\u2019s room for gentle suggestions of ways to grow and improve.<\/p>\n Hi [prospect],<\/em><\/p>\n [Company] sounds like it\u2019s doing well \u2014 just stumbled across this quote on [Glassdoor\/Yelp\/Angie\u2019s List\/other third-party review site] from one of your [employees\/customers]:<\/em><\/p>\n [1-2 sentence quote].<\/em><\/p>\n [Company] would be even stronger if you [fixed X]. Would you like to follow up about this on a call?<\/em><\/p>\n Best,<\/em><\/p>\n [Your name]<\/em><\/p>\n Hi Oleana,<\/em><\/p>\n Trusthealth sounds like it\u2019s doing well \u2014 I was impressed by this quote on Glassdoor from one of your employees: \u201cThis is the best, most supportive office I\u2019ve ever experienced.\u201d<\/em><\/p>\n Your company could be even stronger if you offered flexible work policies, which typically <\/em>increase retention for 89% of companies<\/em><\/a>. Would you like to follow up about this on a call to hear about how this has worked at other companies I work with?<\/em><\/p>\n Best,<\/em><\/p>\n Kendall<\/em><\/p>\n Pro tip: <\/strong>Be sure to write compelling subject lines<\/a> to get your message opened!<\/p>\n![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/be67aa79-8dbe-4938-8256-fdf195247a9c.png\")
<\/a><\/p>\n22 Alternatives to \u201cJust Checking In\u201d<\/strong><\/h2>\n
\n
Follow-Up Email Templates for Leads Who Ghost You<\/strong><\/h3>\n
![\"just](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/05\/checking-in-email-1-20250527-2836563.webp\" "\\"\\"")
<\/p>\n1. Send them a short piece of actionable advice.<\/strong><\/h4>\n
Template:<\/strong><\/h5>\n
Here\u2019s the same template after I filled it out for a prospect:<\/strong><\/h5>\n
2. Send over a longer how-to guide and offer to follow up in person if they want.<\/strong><\/h4>\n
Template:<\/strong><\/h5>\n
Here\u2019s the same template after I filled it out for a prospect:<\/strong><\/h5>\n
3. Point to areas for growth.<\/strong><\/h4>\n
Template:<\/strong><\/h5>\n
Here\u2019s the same template after I filled it out for a prospect:<\/strong><\/h5>\n