{"id":4028,"date":"2025-06-05T11:00:00","date_gmt":"2025-06-05T11:00:00","guid":{"rendered":"http:\/\/nurseagence.com\/?p=4028"},"modified":"2025-06-14T11:51:41","modified_gmt":"2025-06-14T11:51:41","slug":"36-landing-page-examples-conversion-secrets-from-hubspot-strategists","status":"publish","type":"post","link":"http:\/\/nurseagence.com\/index.php\/2025\/06\/05\/36-landing-page-examples-conversion-secrets-from-hubspot-strategists\/","title":{"rendered":"36 landing page examples + conversion secrets from HubSpot strategists"},"content":{"rendered":"<p>Pretty landing page examples are nice to look at, but let\u2019s be real: You want yours to <em>convert<\/em> well \u2014 which is exactly what these landing page examples do.<\/p>\n<p>I\u2019ve gathered 36 of the best landing page examples on the internet, including ones from HubSpot\u2019s talented Channel Monetization and Conversion Rate Optimization teams.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=72cf402b-f24d-41ac-9c24-7d5e29752dbc&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Free Guide: How to Build &amp; Optimize Landing Pages\" height=\"59\" width=\"465\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/72cf402b-f24d-41ac-9c24-7d5e29752dbc.png\" align=\"middle\" \/><\/a><\/p>\n<p>And of course, I picked their brains for their secrets to creating high-performing landing pages. Prepare to be inspired.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-the-purpose-of-a-landing-page\">What is the purpose of a landing page?<\/a><\/li>\n<li><a href=\"#what-is-a-good-landing-page-conversion-rate\">What is a good landing page conversion rate?<\/a><\/li>\n<li><a href=\"#lead-magnet-landing-page-examples\">Lead Magnet Landing Page Examples<\/a><\/li>\n<li><a href=\"#great-examples-of-landing-page-design\">Great Examples of Landing Page Design<\/a><\/li>\n<\/ul>\n<p>Want more specific examples? Browse by landing page type:<\/p>\n<ul>\n<ul>\n<li><a href=\"#simple-landing-pages\">Simple Landing Pages<\/a><\/li>\n<li><a href=\"#product-landing-pages\">Product Landing Pages<\/a><\/li>\n<li><a href=\"#webinar-landing-page-examples\">Webinar Landing Pages<\/a><\/li>\n<li><a href=\"#course-landing-page-examples\">Course Landing Pages<\/a><\/li>\n<li><a href=\"#b2b-landing-page-examples\">B2B Landing Pages<\/a><\/li>\n<li><a href=\"#membership-landing-page-examples\">Membership Landing Pages<\/a><\/li>\n<li><a href=\"#newsletter-landing-page-examples\">Newsletter Landing Pages<\/a><\/li>\n<\/ul>\n<\/ul>\n<p><a><\/a> <\/p>\n<p>A landing page might engage a customer by offering a lead magnet, something free (e.g., ebook, webinar, or checklist) that relates to the product or the company&#8217;s industry.<\/p>\n<p>When a prospect fills out the form and receives valuable content, they might be even more likely to trust your brand and become a customer.<\/p>\n<p><strong>Quick tip: <\/strong>Want an easy way to add a form to your landing page? <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/forms\">HubSpot\u2019s free form builder tool<\/a> can help you fill your CRM with leads from <a href=\"https:\/\/www.hubspot.com\/products\/cms\/drag-and-drop-website-builder\">your website<\/a>.<\/p>\n<p>I\u2019ll share an example of when a landing page can be especially effective.<\/p>\n<p>If a business wants to sell an AI product that helps salespeople, it might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for valuable information.<\/p>\n<p>If they enjoy the video they&#8217;ve received, they might be more likely to respond to or purchase a product from a company rep who calls them.<\/p>\n<p><strong>Another quick tip:<\/strong> How about an AI product that helps with landing pages? <a href=\"https:\/\/www.hubspot.com\/campaign-assistant\">HubSpot&#8217;s Campaign Assistant<\/a> turns your key value props into effective landing page copy in just a few clicks.<\/p>\n<p>Plus, the <a href=\"https:\/\/chatgpt.com\/g\/g-ZIKzMmQAA-landing-page-creator-from-hubspot\">Landing Page Creator GPT<\/a> can craft copy for you in minutes and even create a page in HubSpot&#8217;s CMS with the click of a button.<\/p>\n<p>In another scenario, a publishing company that targets an audience of chief executives might <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-best-practices\">create a landing page<\/a> that invites audiences to sign up for a webinar hosted by an executive at a major company.<\/p>\n<p>After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and login information, as well as instructions on how to sign up for the publication&#8217;s newsletter or subscription.<\/p>\n<p>If the webinar pleases the user, they might sign up for the newsletter or a subscription to keep up with similar content.<\/p>\n<p>Although their purpose is simple, successful landing pages require some detailed planning and <a href=\"https:\/\/blog.hubspot.com\/marketing\/design-website-experiments\">creative testing<\/a>.<\/p>\n<p>Even after launching your landing page, you\u2019ll want to pay attention to conversion rates to see how well it\u2019s doing.<\/p>\n<h2>What is a good landing page conversion rate?<\/h2>\n<p>According to WordStream, the average landing page conversion rate is 2.35% across industries, with the top 25th percentile of landing pages hitting 5.31% or higher.<\/p>\n<p>You can see the full <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\">WordStream conversion rate analysis<\/a> here.<\/p>\n<p>To calculate your conversion rate, divide the number of conversions a webpage generated by the number of visitors the page received and multiply by 100 to get a percentage.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-2-20250602-421328.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" \/><\/p>\n<p>If your conversion rate isn\u2019t close to the average just yet, don\u2019t worry. Nailing those percentages can be challenging at first, especially if you have a lot of regular page visitors.<\/p>\n<p>Luckily, there are several simple <a href=\"https:\/\/blog.hubspot.com\/marketing\/conversion-rate-optimization-guide\">conversion rate optimization strategies<\/a> that can help you boost your current rate quickly.<\/p>\n<p>Regardless of what your business is selling or the conversion action you hope to instigate, it&#8217;s helpful to get inspired by seeing what other great landing pages look like.<\/p>\n<p>Check out the landing page examples below.<\/p>\n<h2><strong>Lead Magnet Landing Page Examples<\/strong><\/h2>\n<p>I consulted HubSpot\u2019s Channel Monetization and CRO teams to find some of their highest-performing lead magnet landing pages \u2014 and I asked them for their top tips. Read on for more.<\/p>\n<h3>1. <a href=\"https:\/\/offers.hubspot.com\/social-media-trends-report\">HubSpot\u2019s Social Media Trends Report<\/a> (SaaS: Marketing)<\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-3-20250602-5893985.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: hubspot\u2019s social media trends report\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/offers.hubspot.com\/social-media-trends-report\"><em>Source<\/em><\/a><\/p>\n<p>As soon as this landing page loads, I\u2019m met with a clear headline highlighting exactly what I\u2018m getting: \u201cSocial Media Trends Report + Expert Panel.\u201d There\u2019s also the \u201c2025\u201d to signal that this is fresh, not outdated.<\/p>\n<p>Beneath that, the five \u201cGo to Section\u201d buttons allow me to jump to the section I\u2018m most interested in \u2014 perfect for busy readers. I love the quote call-outs featuring the major thought leaders featured in the report. It immediately builds trust, as I know I get to hear from HubSpot\u2019s Global Head of Brand Marketing if I download it.<\/p>\n<p>This landing page also builds visual appeal with statistics, fantastic for skimming and getting the hardest-hitting highlights, like 25% of shoppers having purchased directly via social media.<\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>One of the first questions that came to mind when I saw this landing page was this: How do you create compelling landing page copy without giving so much away that visitors don\u2019t actually <em>download <\/em>the full report?<\/p>\n<p>\u201cThe secret is actually in the content creation process more so than even the landing page,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/druestin\/\">Drue Stinnett<\/a>, HubSpot Media&#8217;s senior premium content strategist.<\/p>\n<p>\u201cWe are very diligent with these original research reports to make sure that they have this unique perspective from what it&#8217;s like to run social media at HubSpot, like how the brand team is thinking about this, and having really concrete examples from other brands who are doing social really well.\u201d<\/p>\n<p>In other words, <strong>while the landing page shows the <\/strong><strong><em>what<\/em><\/strong><strong> (trends), the <\/strong><strong><em>how<\/em><\/strong><strong> (unique insights from top brands) can only be found inside the report <\/strong>\u2014 a strong way to entice downloads.<\/p>\n<h3>2. <a href=\"https:\/\/offers.hubspot.com\/free-vs-paid-ai-tools\">HubSpot\u2019s 40+ AI Tools Guide<\/a> (SaaS: Marketing)<\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-4-20250602-3171523.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: hubspot\u2019s ai tools free guide\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/offers.hubspot.com\/free-vs-paid-ai-tools\"><em>Source<\/em><\/a><\/p>\n<p>This beautiful landing page is short and sweet, with a clickable image slideshow that gives you a sneak peek of the actual guide.<\/p>\n<p>It has hit an above-industry-average conversion rate, so I asked the HubSpot content marketing manager who worked on this page, <a href=\"https:\/\/www.linkedin.com\/in\/ariel-gonzalez-marketer\/\">Ariel Gonzalez<\/a>, for its secret to success.<\/p>\n<p>&#8220;This landing page succeeds because it immediately addresses a specific pain point and clearly shows what readers will get in return for their information,\u201d she tells me.<\/p>\n<p>\u201cMy best tip: Strike the perfect balance between teasing your offer\u2018s value and giving too much away. Every line of copy should showcase what\u2019s inside\u2014whether it&#8217;s toolkits, workflows, or how-to guides.<\/p>\n<p>\u201cUse relevant and appealing images that tease your offer, keep formatting scannable, and always answer the reader\u2018s question: \u2019Is this worth my contact information?\u2018 Make them feel confident they\u2019re getting genuine value, not just another generic resource.&#8221;<\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>I wanted to give you a deeper dive into how to boost conversions on your landing pages. So I turned to <a href=\"https:\/\/www.linkedin.com\/in\/balexyoung\/\">Ben Young<\/a>, senior marketing manager of conversion rate optimization at HubSpot. His team designed the template that this landing page was built with.<\/p>\n<p>\u201cOne of the keys to creating landing pages that convert is to <strong>match the content of the page to the user intent<\/strong>,\u201d Young says.<\/p>\n<p>To match content to the user\u2019s intent, you need to get familiar with the <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-for-every-funnel-stage\">marketing funnel<\/a> stage your user is in (the lower down the funnel, the more likely they\u2019ll convert):<\/p>\n<ul>\n<li><strong>Top of funnel <\/strong>(Awareness)<\/li>\n<li><strong>Middle of funnel <\/strong>(Consideration)<\/li>\n<li><strong>Bottom of funnel <\/strong>(Decision)<\/li>\n<\/ul>\n<p>HubSpot\u2019s offer landing pages are built for visitors who are typically coming from a blog post like this one. They read the blog post, see the related content offer CTA, click through, and arrive on the landing page.<\/p>\n<p>At that point, they\u2019ve moved down to the middle of the funnel. They\u2019ve already taken a step toward the content by clicking the CTA.<\/p>\n<p>\u201cThey are already interested and have shown intent to move forward,\u201d explains Young. \u201cThey have context about what we are offering, and they have engaged. What we have to do next is remove points of friction.\u201d<\/p>\n<p>That\u2019s where these high-converting offer landing pages come in. Young\u2019s team has designed them to be free of distractions. They feature:<\/p>\n<ul>\n<li>Clear CTAs<\/li>\n<li>Action-oriented language<\/li>\n<li>Tangible value<\/li>\n<li>Social proof<\/li>\n<\/ul>\n<p>\u201cWe have to do everything we can to reinforce the expectations we have set, make it easy for them to reach the finish line, and avoid introducing anything that will distract,\u201d he says.<\/p>\n<h3>3. <a href=\"https:\/\/offers.hubspot.com\/financial-planning-templates\">HubSpot\u2019s Financial Planning Templates<\/a> (SaaS: Marketing)<\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-5-20250602-9954681.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: hubspot\u2019s financial planning templates\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/offers.hubspot.com\/financial-planning-templates\"><em>Source<\/em><\/a><\/p>\n<p>This financial planning templates landing page immediately tells the benefits (\u201corganize, analyze, and plan your personal and business finances with ease.\u201d)<\/p>\n<p>It then shows you exactly what you\u2019re getting, with an image of the spreadsheets.<\/p>\n<p>\u201cAbstract images, although more attractive and creative, haven&#8217;t helped us much,\u201d says Young. \u201cWe tend to use images of the product itself. The impression I get is that users want to clearly see what they are going to get rather than nice imagery.\u201d<\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>You\u2019ll notice that the <a href=\"http:\/\/blog.hubspot.com\/marketing\/landing-page-design\">landing page design<\/a> isn\u2019t overly ornate. Simple designs can convert just as well (if not better) than more complex ones. And don\u2019t neglect the copywriting.<\/p>\n<p>\u201cCopy actually matters a lot, not just design,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/xianizhong\/\">Cyan Zhong<\/a>, a HubSpot senior premium content strategist who writes copy for our entrepreneurial content.<\/p>\n<p>\u201cSince I\u2018ve been doing these landing pages, I\u2019ve definitely started to pay more attention to how we describe the offer upfront because above the fold is more important,\u201d says Zhong. \u201cSometimes people don&#8217;t even scroll down. So I try to be as conversational as possible and basically be as direct as possible.\u201d<\/p>\n<p>She recommends avoiding jargon, and instead, using straightforward language that shows what the visitor will get. Her team has found that including numbers and words that convey value is extremely effective.<\/p>\n<p>\u201cIf we want to try and squeeze out a little more CVR lift,\u201d adds Young, \u201cI&#8217;ve found it helps to orient the copy to focus on the benefits first and the features second.\u201d<\/p>\n<p>I know not everyone is fortunate enough to have Cyan on their team, so if you don\u2019t have dedicated writing support, we\u2019ve got you covered. HubSpot created this free <a href=\"https:\/\/chatgpt.com\/g\/g-ZIKzMmQAA-landing-page-creator-from-hubspot\">custom GPT that generates landing page copy<\/a> for you.<\/p>\n<p>And if you need help creating the entire landing page (including copy), check out HubSpot\u2019s <a href=\"https:\/\/www.hubspot.com\/campaign-assistant\/landing-page-copy-generator\">AI Landing Page Creator<\/a>.<\/p>\n<p><strong>Pro tip: <\/strong>Stinnett\u2019s best piece of advice for high-performing landing pages? Trust your data.<\/p>\n<p>\u201cIt is the bane of being a marketer,\u201d she says, \u201cbut we will test things or try new image styles or something, and I think it looks amazing \u2014 it hits our conversion rate in a negative way.\u201d<\/p>\n<p>That\u2019s why it\u2019s so crucial to run <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-split-testing\">landing page split tests<\/a>.<\/p>\n<p>\u201cYour creative instinct is amazing when you&#8217;re planning these tests and trying new ideas,\u201d Stinnett tells me. But when your big idea doesn\u2019t perform as well as expected? \u201cYou just have to let go of your pride and respond to what your clicks and conversions are telling you.\u201d<\/p>\n<h2><strong>Great Examples of Landing Page Design<\/strong><\/h2>\n<h3>4. <a href=\"https:\/\/www.airbnb.com\/d\/designhost\">Airbnb<\/a> (Travel and Leisure)<\/h3>\n<p>This Airbnb landing page is a one-stop shop for visitors curious about where to book a holiday rental. It features several options like beachfronts, cabins, and amazing views.<\/p>\n<p>Once a user clicks, they can easily view the potential home, read testimonials, and view the pricing. What\u2019s even better is a user\u2019s ability to select a date to book on the same page and convert on the spot if the info is convincing.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-6-20250602-27577.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: airbnb\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>AirBnB&#8217;s design style is clean and platform agnostic, which makes for a pleasant site for users on iOS and Android. Follow conventions on important elements like <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-navigation-ht\">navigation<\/a>, system iconography, contextual actions, and interactions for a similar experience.<\/p>\n<h3>5. <a href=\"https:\/\/www.wix.com\/wix-lp\/illustration\">Wix<\/a> (SaaS: Web Development)<\/h3>\n<p>Wix has turned its <a href=\"https:\/\/www.wix.com\/landing-page-builder\">landing page builder<\/a> into a creative playground with a captivating digital illustration that follows you down the page. It\u2019s not overwhelming or distracting \u2014 it\u2019s carefully balanced with white space and clear text.<\/p>\n<p>Wix\u2019s use of design to emphasize certain touchpoints on the page. For instance, the mountain&#8217;s peak in the illustration points to the main CTA, encouraging visitors to get started.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-7-20250602-629572.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: wix\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Explore your brand&#8217;s color palette and story. Make it reflect your mission and identity in an eye-catching way that differentiates yours from competitors. And if you need a guide, <a href=\"https:\/\/www.hubspot.com\/brand-kit-generator\/color-palette-generator\">create a custom color palette for your brand here<\/a>.<\/p>\n<h3>6. <a href=\"https:\/\/www.expressvpn.com\/go\/home\">ExpressVPN<\/a> (Digital Privacy and Security)<\/h3>\n<p>What do I love most about this landing page? It&#8217;s not what it has, but what it <em>doesn&#8217;t <\/em>\u2014 a navigation bar! By removing the navigation bar, ExpressVPN shines a spotlight on the primary CTA.<\/p>\n<p>Why do we take an anti-navigation stance for landing pages? They distract visitors and lead them away from the intended action. Removing navigation links from landing pages can increase conversion rates.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-8-20250602-1494208.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: expressvpn\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>The choice to use a serif typeface speaks to ExpressVPN&#8217;s established trust and authority. Differentiate your brand from the trend of straight lines and rigid, sharp edges and try to find fluidity and warmth in your style.<\/p>\n<h3>7. <a href=\"https:\/\/lp.therowhouse.com\/try\">Row House<\/a> (Fitness)<\/h3>\n<p>Besides its sleek design, this landing page gets bonus points for the header that gives prospects a free first class.<\/p>\n<p>I also like the copy, which speaks to both new and experienced fitness pros. What\u2019s better is including access to a fitness community that can help keep customers accountable for their fitness goals.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-9-20250602-421570.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: row house\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Row House focused its website design to be minimal and get people to sign up. When you design your own landing page, ditch a fussy design and focus on how you can turn prospects into customers quicker.<\/p>\n<h3>8. <a href=\"https:\/\/www.codecademy.com\/\">Codecademy<\/a> (SaaS: Education)<\/h3>\n<p>I like this page because it&#8217;s simple in both copy and design.<\/p>\n<p>The form on the page is simple and requires only an email address and password. Or, you can use your LinkedIn, Facebook, GitHub, or Google Plus login, shortening the conversion path even further.<\/p>\n<p>The landing page also offers real-life success stories, testimonials, and other forms of social proof for visitors who need more information before creating an account. This helps make the potentially intimidating world of coding more approachable for beginners.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-10-20250602-5382005.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: codecademy\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Keep your landing page design centered on value. Let your webpage be more of a way to showcase your satisfied customers.<\/p>\n<h3>9. <a href=\"https:\/\/sunbasket.com\/try\/90off-sunbasket\/\">Sunbasket<\/a> (Ecommerce: Food and Nutrition)<\/h3>\n<p>Sunbasket\u2019s landing page ticks all the boxes by communicating its audience\u2019s challenge in simple terms. People like me want an easy and convenient process in making meals.<\/p>\n<p>I want the best quality food that\u2019s organic. And I want my meals on autopilot. Sunbasket nails these, and that means my chance of becoming a customer is high.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-11-20250602-8086034.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: sunbasket\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>List the pain points of your audience and confirm you\u2019ve answered them on your landing page. Doing this makes your audience feel seen, and this can boost your odds of converting them.<\/p>\n<h3>10. <a href=\"https:\/\/curology.co\/free-trial\/1i0g\/\">Curology<\/a> (Beauty)<\/h3>\n<p>I\u2019d argue that above the fold is the most important element of a landing page, alongside the CTA.<\/p>\n<p>Curology\u2019s top fold is clean, visually appealing, and to the point \u2014 and the copy is fewer than 50 characters long. Users immediately understand the offer and how it can benefit them.<\/p>\n<p>Even if the brand is new to you, its message is loud and clear: Regardless of your skin issues, Curology has a custom solution for you.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-12-20250602-8643638.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: curology\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Make your landing page reflect how your customer will feel when they use your product. Soothing colors, a minimalist background, and a close-up of your product might be the pleasant impression that your audience is looking for.<\/p>\n<h3>11. <a href=\"https:\/\/breather.com\/\">Breather<\/a> (Productivity: Co-working Space)<\/h3>\n<p>Here\u2019s another example of clever, delightful design on a landing page.<\/p>\n<p>As soon as you visit Breather.com, there\u2019s an instant call to action: Indicate where you want to find a space. Plus, it uses location services to figure out where you are, providing instant options nearby.<\/p>\n<p>I love how Breather uses simple, to-the-point copy to let the visitor know what the company does, followed immediately by the CTA to select a city.<\/p>\n<p>The negative space and soothing color scheme also align with the product \u2014 essentially, room to breathe.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-13-20250602-9272914.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: breather\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>You want to make customer signups as easy as possible. Place your CTA as a focal point and design your landing page in a way that guides users to click it.<\/p>\n<h3>12. <a href=\"https:\/\/mailchimp.com\/grow-with-mailchimp\">Mailchimp<\/a> (SaaS: Marketing)<\/h3>\n<p>For starters, check out the two sunny yellow calls to action \u2014 they are impossible to ignore.<\/p>\n<p>Besides the color, this landing page gets a shoutout for its CTA placement. It displays a consistent CTA (&#8220;Start free trial\u201d and \u201cGet started\u201d) and is highly visible on the page.<\/p>\n<p>This is a solid strategy since the CTA operates as a gateway for converting clients. It should be available to visitors as they move down the page, not just once on the top fold.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-14-20250602-2659820.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: mailchimp\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Soft colors are the modern norm, but that doesn&#8217;t mean your brand has to fall in line. Go against the grain like Mailchimp and make a bold color choice.<\/p>\n<h3>13. <a href=\"https:\/\/www.paramountplus.com\">Paramount Plus<\/a> (SaaS: Entertainment)<\/h3>\n<p>This landing page design has it all. It&#8217;s visually appealing, interactive, and offers scannable yet descriptive headers. Plus, the background makes each fold look slightly different, creating a captivating scrolling experience.<\/p>\n<p>The landing page also features a repeatable CTA (\u201cSign In \u2026 \u201d) and several strategically-placed content offers, culminating in multiple touchpoints for visitors to convert.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-15-20250602-1505290.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: paramount plus\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Don&#8217;t be afraid to place more than one CTA on your landing page. Space them out appropriately and even experiment with the wording to see which gets the most clicks.<\/p>\n<h3>14. <a href=\"https:\/\/www.carmax.com\">CarMax<\/a> (Automobile: Cars)<\/h3>\n<p>CarMax is ready to empower visitors to do their own research right on the landing page. It features a search bar that leads to a large database of cars and a calculator that allows visitors to estimate their ideal monthly budget.<\/p>\n<p>It\u2019s clear CarMax wants the buying or selling experience to be as painless as possible. By translating the company\u2019s customer-centric approach on its landing page, CarMax effectively turns a universally dreaded event \u2014 purchasing a new car \u2014 into a straightforward process without gimmicks or barriers.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-16-20250602-3638177.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: carmax\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Sometimes, you don&#8217;t need to do a lot of convincing on your landing page.<\/p>\n<p>Instead of relying on text-heavy monologue or testimonials, present customers with a means to get the information they want first, and then get into the details as they explore your site.<\/p>\n<h2><strong>Simple Landing Pages<\/strong><\/h2>\n<h3>15. <a href=\"https:\/\/www.uber.com\/\">Uber<\/a> (Ride-sharing)<\/h3>\n<p>People are flooded with information online. This is why creating a skimmable landing page is essential \u2014 like this one from Uber.<\/p>\n<p>It features a black-and-white color scheme, short and easily digestible sentences, and a simple call to action that leads to a signup form. The combination of these elements results in a professional and approachable page.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-17-20250602-1359589.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: uber\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>If your product or service doesn\u2019t target a specific or niche market, but instead a broad range of people, you should focus your web design on conveying a clear message over complicated design styles.<\/p>\n<p>Anyone can use Uber, so you don\u2019t want to <em>drive<\/em> any customers away.<\/p>\n<h3>16. <a href=\"https:\/\/www.spotify.com\/us\/premium\/\">Spotify<\/a> (Ecommerce: Audio Streaming)<\/h3>\n<p>This landing page takes a dramatic detour from Spotify\u2019s classic green and black colors \u2014 and perhaps that\u2019s the point. It could be a way to signal to visitors that the page serves a different purpose from its other content.<\/p>\n<p>Even though the landing page is relatively simple, the stark color contrast emphasizes the text and CTAs. To entice visitors even more, Spotify lists different pricing plans for its different audience segments.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-18-20250602-8151624.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: spotify\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Incorporate some original graphic design elements into your landing page to add to the visuals. We&#8217;ve already discussed how important it is to display clear CTAs, but a visual indicator of what the product or service is like can further push prospects to convert.<\/p>\n<h3>17. <a href=\"https:\/\/www.canva.com\/q\/pro\">Canva<\/a> (SaaS: Design)<\/h3>\n<p>Sometimes, you need to admire a landing page for its attractive and straightforward design.<\/p>\n<p>Similar to the example above, this one features an abundance of white space that accentuates the text and balances the bright colors throughout.<\/p>\n<p>To seal the deal, the page ends with a FAQ section.<\/p>\n<p>If you suspect visitors will have additional questions about your products or services, you may want to include a similar section too. It lets potential customers better understand what you\u2019re trying to sell them, and sends a message that you&#8217;re open to questions.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-19-20250602-101918.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: canva\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Canva incorporates its product as a part of its landing page design and so can you. If you want people to see the product range or capabilities of your service, show them upfront.<\/p>\n<h2><strong>Product Landing Pages<\/strong><\/h2>\n<h3>18. <a href=\"https:\/\/mooala.com\">Mooala<\/a> (Ecommerce: Food)<\/h3>\n<p><em>Playful<\/em> isn\u2018t usually the first word that comes to mind when you think of dairy-free milk, but Mooala\u2019s bright and colorful landing page is exactly that.<\/p>\n<p>This example illustrates how you can embrace simplicity while using relatively bold, striking colors to highlight important headers and CTAs.<\/p>\n<p>To pull this off, stick with colors that correspond with your brand while also capturing the attention of visitors.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-20-20250602-7888894.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: mooala\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Mooala uses earth tones intentionally. There\u2019s an added layer of trust when your product\/site design looks trustworthy, and for an organic product line, earthy tones add to that motif.<\/p>\n<h3>19. <a href=\"https:\/\/go.nauto.com\/roadmap-for-a-safer-and-smarter-fleet-ebook.html\">Nauto<\/a> (Shipping)<\/h3>\n<p>When writing website copy for a product or service, a helpful rule of thumb is to expand on the benefits rather than the features. Such advice also applies to writing landing pages.<\/p>\n<p>For example, instead of bombarding visitors with technical information, Nauto, a fleet safety platform, chooses to highlight its benefits with clear and engaging copy (\u201cYour roadmap for improving fleet safety\u201d). In doing so, Nauto makes its content offer more appealing.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-21-20250602-7486827.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: nauto\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Focus your landing page on what your product or service can do for the people who come across it. They need to know how it will improve their lives or processes, not the specs or minute details.<\/p>\n<h3>20. <a href=\"https:\/\/www.rover.com\">Rover<\/a> (Pets)<\/h3>\n<p>Putting your pets in the care of another person can be nerve-wracking. Which is why Rover, an on-demand pet care service, leans on social proof to build trust with visitors.<\/p>\n<p>The landing page includes testimonials from real clients and copy about its \u201cRover Guarantee\u201d and 24\/7 support. Of course, the cute pictures of animals help too.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-22-20250602-3003145.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: rover\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Rover knows what its customer base is visiting its website for, and that&#8217;s to easily book pet services. When you think about what your customer base is trying to accomplish, meet them with a solution as soon as they get to your landing page.<\/p>\n<h3>21. <a href=\"https:\/\/www.gong.io\/\">Gong.io<\/a> (SaaS: Call Recording)<\/h3>\n<p>There are many intelligence platforms on the market, and Gong knows that. So how did it make its landing page stand out? By calling itself an AI platform and using social proof of 4,000+ customers to show that the platform works.<\/p>\n<p>Gong is a revenue intelligence platform, and when you go into the site, you may be curious to know what all that means \u2014 you may want to see conversion analytics, sales training capabilities, or more, depending on your business.<\/p>\n<p>Gong solves that need on its landing page by displaying messages such as, \u201cEngage customers, forecast accurately, and improve team productivity, all in one revenue intelligence platform.\u201d<\/p>\n<p>And to make it even more convincing, Gong adds lots of review ratings it\u2019s received from third-party websites. This adds more credibility to the platform and can spur prospects to demo the software.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-23-20250602-1086774.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: gong\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Try out an interactive landing page. Look at different themes or code that can move automatically or with the viewer as they scroll your site to reveal more interesting and positive information about your product or service.<\/p>\n<h2><strong>Webinar Landing Page Examples<\/strong><\/h2>\n<h3>22. <a href=\"https:\/\/www.gartner.com\/en\/webinar\/593614\/1325503\">Gartner<\/a> (Consulting)<\/h3>\n<p>The headline of this webinar landing page made me lean forward.<\/p>\n<p>First, it focuses on the trending issue of AI and its role in the future of work. But most remarkably, the topic is contrarian. <a href=\"https:\/\/youtu.be\/zOgwbP-o1Ak?t%253D228\">Experts say<\/a> AI lacks empathy. So, the notion that AI could be \u201cyour most human-centric leader\u201d is intriguing.<\/p>\n<p>Note that Gartner doesn\u2019t claim AI is human-centric. The webinar\u2019s description reveals that its goal is to show how AI can augment, not replace, workplace leaders. This theme is common in conversations around the \u201cAI and future of work\u201d topic.<\/p>\n<p>However, by crafting the topic in a thought-provoking way, Gartner effectively captures its audience&#8217;s attention without using clickbait.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-24-20250602-9710294.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: gartner\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p><a href=\"https:\/\/uploads-ssl.webflow.com\/60ad434763cd9b000903a8eb\/60bebfe4dfc8ae41915d539c_2021-BrightTALK-Benchmarks-Report-4-21-mod.pdf\">According to a 2021 BrightTALK report<\/a>, your webinar topic has the greatest impact on registration and attendance. So, getting it right is crucial.<\/p>\n<p>Choose a topic relevant to your target audience&#8217;s needs and goals. You can attract more interest by selecting trending topics or approaching the subject from a contrarian angle.<\/p>\n<p>What I like: Gartner\u2019s signup form is conspicuous and short, requiring email only. Per our survey of <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\">101 U.S-based marketers and advertisers<\/a>, 30.7% believe four form questions are ideal for maximum conversions. However, we believe there\u2019s no one-size-fits-all for the number of questions to ask on your landing page form.<\/p>\n<p>My recommendation? Only request information that you absolutely need from visitors.<\/p>\n<h3>23. <a href=\"https:\/\/www.convertcart.com\/webinars\/email-strategy-teardown\">Convertcart<\/a> (SaaS: Marketing)<\/h3>\n<p>This webinar landing page also nails its webinar topic. Audiences prefer real-life experiences over textbook knowledge. So, the case study format of the webinar is appealing.<\/p>\n<p>Learning email secrets gathered from other successful ecommerce businesses will likely interest other ecommerce business owners. I\u2019d wager that a different headline, like \u201cEffective Email Strategies for a Successful Ecommerce Business,\u201d could have a lower conversion rate.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-25-20250602-8080658.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: convertcart\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>The landing page copy states that <a href=\"https:\/\/www.convertcart.com\/\">Convertcart<\/a> studied emails of 500+ e-commerce brands to uncover the secrets they shared. You, too, can find valuable insights by auditing your audience insights, interviewing your most successful customers, or just conducting a research study.<\/p>\n<h3>24. <a href=\"https:\/\/calendly.com\/masterclass-cold-to-closed\">Calendly<\/a> (SaaS: Scheduling Automation)<\/h3>\n<p>In my experience, most webinar landing pages present the webinar details using text-based copy. But here, Calendly used a 43-second video. This move is smart, given the growing popularity of <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\">video marketing<\/a>.<\/p>\n<p>I also like that they partnered with an SME \u2014 sales educator Morgan J. Ingram \u2014 for the webinar and promo video. This partnership signals Calendly&#8217;s commitment to addressing customer pain points, potentially boosting webinar lead conversions.<\/p>\n<p>Ingram\u2019s experience includes training at Salesforce, Google, Slack, and other high-growth startups. His presence in the video will attract sales professionals who are familiar with his work.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-26-20250602-2050610.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: calendly\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Consider featuring a video promo on your webinar landing page. Bonus points if you can collaborate with an SME or an influencer.<\/p>\n<h2><strong>Course Landing Page Examples<\/strong><\/h2>\n<h3>25. <a href=\"https:\/\/radicaldesigncourse.com\/\">Radical Design Course by Jack McDade<\/a> (Design)<\/h3>\n<p>If you wanted to take a design course, your first question would probably be, \u201cIs this designer worth learning from?\u201d McDade instantly shows his expertise by using a landing page that stands out for its unique, retro-style design.<\/p>\n<p>I like the insights I get about the course creator&#8217;s personality, thanks to the personality-infused <a href=\"https:\/\/blog.hubspot.com\/sales\/video-sales-letter\">video sales letter<\/a> and copy.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-27-20250602-6405551.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: radical design course\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Everyone appreciates beauty. Thankfully, you can create an attractive course landing page using <a href=\"https:\/\/www.hubspot.com\/products\/cms\/drag-and-drop-website-builder\">drag-and-drop builders like HubSpot<\/a>. You don\u2019t need a design or technical background.<\/p>\n<p>For course creators, your unique personality is one of your strongest differentiators. So, let your personality shine through your landing page. It makes your copy more engaging.<\/p>\n<h3>26. <a href=\"https:\/\/aliabdaal.com\/courses\/part-time-youtuber-academy\/\">Part-Time YouTuber Academy by Ali Abdaal<\/a> (Video)<\/h3>\n<p>This landing page excels in several areas. First, the title \u201cPart-Time YouTuber Academy\u201d directly addresses a common concern of new creators: \u201cI don\u2019t have time to make videos.\u201d<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-28-20250602-8507247.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: part-time youtuber academy\" \/><\/p>\n<p>As expected from a YouTube content creation course, the page features a compelling <a href=\"https:\/\/blog.hubspot.com\/sales\/video-in-sales\">sales video<\/a> from Abdaal.<\/p>\n<p>However, it also includes reviews from successful students and popular creators like <a href=\"https:\/\/fortelabs.com\/start-here\/\">Tiage Forte<\/a>, author of the Wall Street Journal bestseller <a href=\"https:\/\/www.amazon.com\/Building-Second-Brain-Organize-Potential\/dp\/1982167386\"><em>Building a Second Brain<\/em><\/a><em>, <\/em>and <a href=\"https:\/\/chriswillx.com\/\">Chris Williamson<\/a>, host of the popular \u201c<a href=\"https:\/\/www.youtube.com\/@ChrisWillx\/podcasts\">Morden Wisdom<\/a>\u201d podcast.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-29-20250602-5181755.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: part-time youtuber academy testimonial\" \/><\/p>\n<p>I love that all the testimonial videos were recorded in high resolution. I&#8217;ve seen course pages from well-known creators with low-resolution video reviews, which weaken the impact of the testimonials and their brand. We know this landing page converts well because Abdaal reported earning <a href=\"https:\/\/youtu.be\/-XHayNgwhos?t%253D222\">$2.5 million in course sales in 2023<\/a>.<\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>The right course name can make the difference between a high and low-converting landing page, so choose one that makes a solid first impression on your audience.<\/p>\n<p>Additionally, details like the resolution of testimonial videos might seem minor, but they matter. Ensure every element of your landing page reflects careful craftsmanship.<\/p>\n<h3>27. <a href=\"https:\/\/freelancingschool.com\/\">Freelancing School by Joanna Weibe<\/a> (Copywriting)<\/h3>\n<p>Joanna Wiebe is a highly respected and experienced copywriter, and she shows her skills on this landing page. The headline appeals to readers&#8217; emotions by addressing a common aspiration among freelance writers: earning six figures.<\/p>\n<p>Rather than simply saying, \u201cI can help you achieve that dream,\u201d she takes an authoritative stance, <em>challenging<\/em> readers to leverage her resources to achieve their dreams. This authoritative tone continues in her video sales letter.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-30-20250602-5858455.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: freelancing school\" \/><\/p>\n<p>The landing page also features other experts like Jillian Smith, Aaron Orendorff, and Jesse Gernigin as instructors. Collaborating with these marketing veterans builds trust and increases the likelihood of conversion.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-31-20250602-5817997.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"freelancing school instructors\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Don&#8217;t shy away from using an authoritative tone in your landing page copy.<\/p>\n<p>Potential customers need to be convinced of your competence, so confidently list your achievements and collaborate with other experts to build trust.<\/p>\n<p>An authoritative tone, balanced with empathy, can help persuade and engage your audience.<\/p>\n<h3>28. <a href=\"https:\/\/notionmastery.com\/program\/\">Notion Mastery by Marie Poulin<\/a> (Project Management)<\/h3>\n<p>Notion is an increasingly popular and versatile tool that combines project management, knowledge management, and collaboration tools into a single software platform.<\/p>\n<p>Poulin describes her course as \u201cthe world\u2019s best Notion training.\u201d This claim triggered my BS instinct and made me think, \u201cAnyone can say that.\u201d I wanted proof.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-32-20250602-5706646.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: notion mastery\" \/><\/p>\n<p>Fortunately, she shared feedback from Notion Founder Ivan Zhao that completely solidified her claim. Ivan described her as a world-class Notion expert who\u2019s able to do with Notion things that are beyond his imagination. In Zhao\u2019s words, Poulin\u2019s skill \u201cblew our minds.\u201d I was ready to pull out my credit card at this point.<\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Landing pages often make big claims but fail to justify them. Without evidence, these claims can come across as empty promises.<\/p>\n<p>Thanks to unethical marketers, buyers have learned that some people would say anything to make a sale. Your audience wants to believe you, but they need proof. So, always provide evidence to back up your big claims.<\/p>\n<h2><strong>B2B Landing Page Examples<\/strong><\/h2>\n<h3>29. <a href=\"https:\/\/survicate.com\/\">Survicate<\/a> (SaaS)<\/h3>\n<p>Survicate nailed its messaging. Without scrolling past the hero section, I completely understood Survicate\u2019s use case and value proposition.<\/p>\n<p>The pre-headline, \u201cEffortless Survey Software,\u201d clearly shows the product category. The personality-infused headline and bullet points effectively communicate the company\u2019s value proposition. It further reinforces this message with images of common survey types on its platform.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-33-20250602-6926767.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: survicate\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>B2B copy often lacks personality, which is unfortunate because everyone appreciates a bit of fun. Brainstorm opportunities to infuse personality in your messaging without coming off as unprofessional.<\/p>\n<p><strong>Pro tip: <\/strong>Ask yourself, \u201cHow would a delighted customer describe our product without corporate jargon?\u201d<\/p>\n<h3>30. <a href=\"https:\/\/www.plusdocs.com\/\">Plus Docs<\/a> (SaaS)<\/h3>\n<p>This landing page headline tells us what Plus Docs does, but it goes further by demonstrating the product\u2019s use cases with a 5-minute video.<\/p>\n<p>SaaS tools rarely include a demo video on their homepage. They usually place it in their help center or YouTube channel. Including a demo on the homepage shows that Plus Docs has thoughtfully considered the questions site visitors may have.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-34-20250602-7126417.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: plus docs\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>There\u2019s no one-size-fits-all formula for creating an effective landing page.<\/p>\n<p>However, the right mindset is crucial. Ask yourself, \u201cDoes this landing page address the common questions readers will have?\u201d Don\u2019t hesitate to adopt relatively uncommon practices if they help answer these questions.<\/p>\n<h3>31. <a href=\"https:\/\/www.hackthebox.com\/\">Hack the Box<\/a> (Cybersecurity)<\/h3>\n<p>Though this landing page is in an unfamiliar niche, it took me less than 15 seconds to understand it\u2019s a cybersecurity company.<\/p>\n<p>The headline, \u201cCyber Performance Center,\u201d seemed vague at first, but as I scrolled down, I realized it provides security training to individuals and organizations.<\/p>\n<p>I like how Hack the Box promoted its event \u2014 <a href=\"https:\/\/www.hackthebox.com\/events\/htb-business-ctf-2024\">Business CTF 2024<\/a> \u2014 near the top of the landing page in a non-distracting way.<\/p>\n<p>Further down, it included a quote to highlight the necessity of its service: \u201c50% and more of significant cyber incidents are caused by a lack of skills or human failure.\u201d This quote would be more compelling if it cited the source.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-35-20250602-6582725.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: hack the box\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Ensure your headline passes the grunt test. Within five seconds of landing on your site, visitors should know what you offer, how it will improve their lives, and how to take the next step: purchase.<\/p>\n<h2><strong>Membership Landing Page Examples<\/strong><\/h2>\n<h3>32. <a href=\"https:\/\/www.exitfive.com\/\">Exitfiveby Dave Gerhardt<\/a> (Community: Marketing)<\/h3>\n<p>I love the design of this landing page. It uses interactive animations to create an immersive experience for visitors. The membership benefit is also clear: access to proven knowledge to succeed in B2B marketing.<\/p>\n<p>The community&#8217;s founder, <a href=\"https:\/\/davegerhardt.com\/\">Dave Gerhardt<\/a>, was VP of Marketing at Drift, leading the company to a $1B+ valuation. He was also CMO at Privy, a brand that was acquired for $100M+. So, Dave has the credentials to match Exit Five\u2019s promise.<\/p>\n<p>However, he makes it risk-free to join by offering a 7-day free trial.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-36-20250602-3058469.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: exitfiveby\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Simple landing pages built using drag-and-drop builders are sufficient. However, if your budget can accommodate it, consider investing in an exceptional landing page. It\u2019s an effective way to stand out.<\/p>\n<h3>33. <a href=\"https:\/\/www.joinpavilion.com\/registration-step-1\">Pavilion<\/a> (Community: Marketing)<\/h3>\n<p>This landing page design is nice and vibrant. I like how the headline gets the spotlight on this landing page. Also, the text-light hero section helps to reduce the probability of overwhelm. The page remains scannable as you scroll down.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-37-20250602-8619448.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: pavilion\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Leonardo Da Vinci asserted that \u201csimplicity is the ultimate sophistication.\u201d Antoine de Saint-Exup\u00e9ry also said, \u201cPerfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.\u201d The lesson? Be rigorous about ensuring your landing page contains no unnecessary parts. Simplicity sells.<\/p>\n<h2><strong>Newsletter Landing Page Examples<\/strong><\/h2>\n<h3>34. <a href=\"https:\/\/www.justinwelsh.me\/newsletters\">Justin Welsh<\/a> (Marketing)<\/h3>\n<p>Justin Welsh is one of the world\u2019s foremost authorities on solopreneurship, and I love how he frontloads his authority on this landing page.<\/p>\n<p>While landing pages typically place testimonials in the middle or near the bottom, Welsh features endorsements from well-known entrepreneurs like Dan Go, Sahil Bloom, and Dan Koe right in the hero section.<\/p>\n<p>His hero section also highlights his impressive readership of 215K+ people. I appreciate that Welsh shares the estimated reading time for his newsletters. With so many unread emails, knowing his emails take less than four minutes per week to read makes it easier for me to commit.<\/p>\n<p>Additionally, he includes links to previous issues, allowing visitors to sample the emails before subscribing.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-38-20250602-605589.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: justin welsh\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Third-party reviews are powerful. If you have testimonials from notable people, feature them prominently on your landing page rather than near the bottom.<\/p>\n<p>Additionally, find creative ways to establish your expertise and address your target audience\u2019s common objections right from the start.<\/p>\n<h3>35. <a href=\"https:\/\/ca.thegistsports.com\/subscribe-daily-sports\/\">The Gist<\/a> (Sports)<\/h3>\n<p>I hadn\u2019t heard of The Gist until recently, but its 900K+ subscriber count is huge social proof. This large following suggests an established reputation, making me more attentive to its offer.<\/p>\n<p>It further strengthened its credibility by adding, \u201cAs seen in Forbes, TechCrunch.\u201d These efforts are essential because people want news from credible sources. True to its name, The Gist\u2019s landing page content is snackable \u2014 the entire page fits my screen, so I didn\u2019t have to scroll.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-39-20250602-2124997.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: the gist\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>As mentioned earlier, ensure your landing page addresses your target audience\u2019s biggest objections. Also, strive to frontload this information and keep it brief.<\/p>\n<h3>36. <a href=\"https:\/\/jamesclear.com\/3-2-1\">3-2-1 Newsletter by James Clear<\/a> (Self-improvement)<\/h3>\n<p>James Clear makes a bold claim, describing his newsletter as \u201cthe most wisdom per word of any newsletter on the web.\u201d But I\u2019m inclined to believe his claim since I know he authored <em>Atomic Habits<\/em>, a book that\u2019s sold over 15 million copies as of 2023.<\/p>\n<p>Plus, self-improvement newsletters with three million+ subscribers are rare. So even if a page visitor were unaware of his success as an author, that social proof could spur them to subscribe.<\/p>\n<p>Clear\u2019s landing page also features past issues of the newsletter so visitors can scan it and determine if it\u2019s worth their time.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/landing-page-examples-40-20250602-8112836.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"landing page examples: 3-2-1 newsletter\" \/><\/p>\n<h4>How to Implement This Yourself<\/h4>\n<p>Many authorities avoid taking a stance because they don\u2019t want to seem cocky.<\/p>\n<p>But true authorities don\u2019t (or shouldn\u2019t) hedge. Like Joanna Weibe, Maurie Poulin, and Justin Welsh in the examples above, confidently brag on your landing page \u2026 within reason.<\/p>\n<p>Your best customers will find this confidence attractive, not repulsive.<\/p>\n<h2><strong>Ready to build your landing page?<\/strong><\/h2>\n<p>Whether you\u2019re using a landing page template or building one from scratch, it\u2019s essential to keep these best practices top of mind. And remember to test your landing pages to improve their effectiveness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ffantastic-landing-page-examples&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Pretty landing page examples are nice to look at, but let\u2019s be real: You want yours to convert well \u2014 which is exactly what these landing page examples do. I\u2019ve gathered 36 of the best landing page examples on the internet, including ones from HubSpot\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/4028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/comments?post=4028"}],"version-history":[{"count":2,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/4028\/revisions"}],"predecessor-version":[{"id":4196,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/4028\/revisions\/4196"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/media\/4031"}],"wp:attachment":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/media?parent=4028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/categories?post=4028"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/tags?post=4028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}