![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png\")
<\/a><\/p>\nBetween cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn\u2019t take long to realize that each platform plays by its own rules \u2014 and they change often. I spent way too much time backtracking, resizing, and apologizing for things that looked off once they went live.<\/p>\n
Now, I keep a running list of up-to-date social media image sizes and build templates for the most common social media asset sizes my clients need. It helps me move faster, avoid guesswork, and keep everything looking professional from feed to ad to story.<\/p>\n
This guide pulls all of that together\u2014current specs, practical tips, ad dimensions, and tools I use to make the process smoother. I\u2019ve worked with dozens of brands on organic and paid social strategy, and image sizing is one of the first things I coach teams to get right.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n <\/a> <\/p>\n I used to treat image sizing like an afterthought. If the content were strong, the image would carry it, right? But after managing dozens of campaigns and cleaning up more than a few formatting issues, I\u2019ve learned it plays a much bigger role in performance than I expected.<\/p>\n Here\u2019s what I pay attention to now.<\/p>\n I\u2019ve tested posts with the exact same copy and design, but different image sizes, and the difference in click-through rate was impossible to ignore. One version looked sharp and well-fitted; the other was awkwardly cropped and lost a chunk of the message.<\/p>\n That drop in performance was hard to ignore\u2014and I\u2019m not the only one who\u2019s noticed.<\/p>\n According to HubSpot\u2019s 2025 Global Social Media Trends report<\/a>, Instagram, Facebook, and YouTube are the top platforms for both engagement and lead quality, and every one of them is powered by visuals. If your images are misaligned, off-brand, or low-res, you\u2019re missing opportunities before your audience even reads the caption.<\/p>\n One of the first paid campaigns I ran through Meta was rejected for something I didn\u2019t catch: an image that didn\u2019t meet their minimum width requirement. No warning, no adjustment \u2014 just silence. I didn\u2019t even realize it hadn\u2019t run until I checked the analytics a few days later.<\/p>\n LinkedIn can be just as strict. I\u2019ve seen image ads quietly throttle their reach because the size wasn\u2019t quite right, or the aspect ratio threw off the preview. If you\u2019ve ever watched a high-performing campaign stall for no apparent reason, image formatting is one of the first things to check.<\/p>\n Cropped-off logos. Misaligned visuals. Graphics that look perfectly fine on desktop but fall apart on mobile. I\u2019ve been there and so have your customers.<\/p>\n Those inconsistencies add up. They make your brand feel disjointed, even if the message is right. After I started using platform-specific dimensions, our visuals finally felt consistent on every screen. No missing margins. No off-brand templates. Just clean, reliable content that felt intentional across every channel.<\/p>\n And that matters, because visuals are often the first impression your audience gets.<\/p>\n Learn more about what grabs people\u2019s attention on social media with our guide on the most effective types of content on social media<\/a>.<\/p>\n <\/a> <\/p>\n <\/a> <\/p>\n I used to try to get away with a one-size-fits-all approach. I\u2019d design once, resize for two or three channels, and call it a day. That never worked out the way I hoped.<\/p>\n Every platform handles visuals differently \u2014 some crop aggressively, some downscale uploads, and others prioritize entirely different aspect ratios. Now I work from a detailed spec sheet and build everything with those dimensions in mind.<\/p>\n Here\u2019s the breakdown I keep bookmarked.<\/p>\n I\u2019ve seen the most issues here with cover photos \u2014 what looks good on desktop can get oddly cropped on mobile. When in doubt, center your focal point and keep important details away from the edges.<\/p>\n For more tips on optimizing your Facebook visuals, check out our guide to Facebook marketing<\/a> or explore HubSpot’s Facebook ad best practices<\/a>.<\/p>\n For Instagram, I focus on the vertical format since most of the feed is optimized for visuals that are 4:5 or taller. Square still works, but portrait images tend to perform better in terms of reach and engagement.<\/p>\n If Instagram is a major channel for your team, HubSpot\u2019s free Instagram template<\/a> can help you build a cohesive grid and maintain consistent brand visuals.<\/p>\n I\u2019ve had good luck with landscapes on X, but I\u2019ve recently started testing more portrait crops. The mobile preview space has shifted, and portrait images get more screen real estate when done correctly.<\/p>\n Most visuals here are full screen, so I treat TikTok like a vertical-first platform. Even the ads need to match that format to avoid awkward black bars.<\/p>\n For LinkedIn, brand polish matters. I double-check everything \u2014 especially on company pages \u2014 because even slight misalignment stands out in a professional feed.<\/p>\n To go deeper on optimizing LinkedIn for lead gen or brand building, I recommend HubSpot\u2019s LinkedIn publishing tips<\/a> and post creation workflows<\/a>.<\/p>\n Pinterest leans heavily into vertical. If I stick to 2:3 for pins, I avoid any awkward auto-cropping, especially in the mobile feed.<\/p>\n Pinterest can drive a surprising amount of referral traffic if images are done right. This HubSpot overview on image best practices<\/a> helped shape how I think about vertical visuals across platforms, not just on Pinterest.<\/p>\n YouTube\u2019s banner size can be tricky. What looks good on a desktop might get cropped on a TV or mobile device. I test previews on all devices before finalizing.<\/p>\n Threads content is often cross-posted from Instagram, so I use the same image dimensions and safe zone rules. Portrait orientation tends to display best.<\/p>\n With Snapchat, everything is built for the phone screen. I keep designs simple, vertical, and clutter-free near the top and bottom edges.<\/p>\n These visuals appear across Maps, Search, and business listings, so I treat them like front-door signage \u2014 clean, high-resolution, and brand-aligned.<\/p>\n The platform allows some flexibility, but sticking with standard aspect ratios (1:1 or 4:5) keeps things crisp across different screens.<\/p>\n Tumblr still favors vertical imagery and posts that are graphic-forward. I\u2019ve seen stronger results when visuals are kept light on text and optimized for mobile scrolling. It\u2019s worth testing vertical formats here\u2014even legacy platforms have loyal communities.<\/p>\n <\/a> <\/p>\n Ad specs can be slightly different from organic posts, even when they appear similar in the feed. I\u2019ve learned to double-check image dimensions before launching any campaign. It helps avoid rejections, scaling issues, and blurry visuals that eat into performance.<\/p>\n Here\u2019s what I keep on hand when building creative for paid social.<\/p>\n Common ad formats:<\/strong><\/p>\n Specs to keep in mind:<\/strong><\/p>\n Common ad formats:<\/strong><\/p>\n Specs to keep in mind:<\/strong><\/p>\n Common ad formats:<\/strong><\/p>\n Specs to keep in mind:<\/strong><\/p>\n Common ad formats:<\/strong><\/p>\n Specs to keep in mind:<\/strong><\/p>\n Common ad formats:<\/strong><\/p>\n Specs to keep in mind:<\/strong><\/p>\n Common ad formats:<\/strong><\/p>\n Specs to keep in mind:<\/strong><\/p>\n Here\u2019s a quick guide from HubSpot on image requirements for social posts<\/a>.<\/p>\n\n
Why You Should Care About Social Media Image Sizes<\/h2>\n
Engagement depends on visual quality.<\/h3>\n
Ads get rejected or underperform.<\/h3>\n
Your brand looks inconsistent.<\/h3>\n
Social Media Image Sizes At-a-Glance<\/h2>\n
![\"social](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/06\/social-media-image-sizes-2-20250609-4193766.webp\" "\\"\\"")
<\/p>\nSocial Media Image Sizes by Platform<\/h2>\n
Facebook Image Sizes<\/h3>\n
\n
\n
\n
Instagram Image Sizes<\/h3>\n
\n
Twitter (X) Image Sizes<\/h3>\n
\n
\n
\n
\n
TikTok Image Sizes<\/h3>\n
\n
\n
LinkedIn Image Sizes<\/h3>\n
\n
\n
\n
\n
\n
\n
Pinterest Image Sizes<\/h3>\n
\n
YouTube Image Sizes<\/h3>\n
\n
\n
\n
Threads Image Sizes<\/h3>\n
\n
Snapchat Image Sizes<\/h3>\n
\n
Google Business Profile Image Sizes<\/h3>\n
\n
Bluesky Image Sizes<\/h3>\n
\n
Tumblr Image Sizes<\/h3>\n
\n
Image Sizes for Paid Social Ads<\/h2>\n
Facebook and Instagram (Meta)<\/h3>\n
\n
\n
Twitter (X)<\/h3>\n
\n
\n
LinkedIn<\/h3>\n
\n
\n
TikTok<\/h3>\n
\n
\n
Pinterest<\/h3>\n
\n
\n
YouTube<\/h3>\n
\n
\n