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<\/a><\/p>\nCopywriting demands creativity, inspiration, and hard work, and it can be difficult to consistently find all three. That\u2019s why I\u2019ve compiled a list of my favorite copywriting templates for a variety of scenarios. Let\u2019s get started.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n As a marketer for the last 20+ years, I\u2019ve learned that having a framework is immensely helpful when it comes to writing copy. In my opinion, there\u2019s nothing worse than a blank page with a blinking cursor. More than once, I\u2019ve found myself writing things like \u201cHeading About XYZ\u201d or \u201cwords go here\u201d just to get something<\/em> on the page. It\u2019s actually a strategy I\u2019ve taught other copywriters to get them rolling.<\/p>\n In fact, I\u2019ve often said, \u201cIt\u2019s easier to have something to edit than to write from scratch.\u201d That\u2019s exactly what copywriting templates do \u2014 provide a framework for writing a first draft, no matter how messy or crappy. From there, it\u2019s \u201cjust\u201d about editing.<\/p>\n I put \u201cjust\u201d in quotation marks because it\u2019s never quite that simple, and you still have to know five things:<\/p>\n Once you can answer those questions and have chosen one of the templates below, you can start writing. (Or you can feed the information and templates into our AI Content Writer<\/a> or your favorite AI copywriting tool<\/a> to shorten the process and get to that editable first draft much faster.) I\u2019ve considered the types of emails marketers and salespeople are likely to send repeatedly and crafted templates that can help eliminate that time.<\/p>\n With that in mind, let\u2019s dive in.<\/p>\n <\/a> <\/p>\n Email marketing, how do I love thee, let me count the ways. Seriously. I didn\u2019t set out to be an email copywriter or strategist, but that\u2019s exactly what I have become<\/em>.<\/p>\n I have clients who I work with on hundreds of emails every year and others who I set strategy for and sometimes implement. In fact, I\u2019ve set up and managed an internal marketing agency for a client with a variety of different programs and audiences. I love it!<\/em><\/p>\n With that in mind, here are several email copywriting templates that I love.<\/p>\n Best for: <\/strong>A simple email welcoming people to your list.<\/p>\n First impressions count. When you send that first email after someone has signed up for your email list, you want it to be warm, informative, and set expectations for further communication.<\/p>\n Here\u2019s an example of a template you might use to welcome new subscribers to your newsletter:<\/p>\n Hi [First Name],<\/em><\/p>\n Thank you for signing up for [include what someone just signed up for, like a blog subscription, newsletter subscription, company services, etc.]<\/em><\/p>\n At [Company Name], we\u2019re working to [list a few of your company\u2019s core goals or include your mission statement]. We highly encourage you to check out [suggest a few recommendations so the reader can continue learning more about your company].<\/em><\/p>\n You can expect to hear from us [include reasonable expected frequency].<\/em><\/p>\n If you ever have any questions, please feel free to contact us at [Contact information].<\/em><\/p>\n Thank you,<\/em><\/p>\n [Company Name, or individual sender\u2019s name]<\/em><\/p>\n Download These Templates<\/a><\/p>\n Best for<\/strong>: Delivering a lead magnet that your audience has requested.<\/p>\n Lead magnets have been one of the strongest, most effective strategies for building email lists for service-based businesses. While there are other great strategies out there, I feel strongly that lead magnets will continue to be a great solution for list growth.<\/p>\n Whether you\u2019ve promised a PDF, video, or something entirely different, it\u2019s important to actually<\/em> send it. While similar in many ways to a welcome email, there are some distinct differences you\u2019ll note in this copywriting template.<\/p>\n Here\u2019s a sample of what you might say:<\/p>\n Hi [First Name],<\/em><\/p>\n Your [Lead Magnet Name] is here! I created it to help [audience information] like you solve [XYZ problem.]<\/em><\/p>\n [Give them a high-level overview of what\u2019s included and any notes on how to use it.]<\/em><\/p>\n Download the [Name of Lead Magnet]<\/em> (or Watch the video).<\/em><\/p>\n Now that you\u2019ve got what you came here for, I wanted to introduce myself\/my company. [Describe who you are and who you help].<\/em><\/p>\n If you have questions, don\u2019t hesitate to reach out. And, if you\u2019re wondering what to do after you [watch, read, listen] to [Lead Magnet Name], you can [list next action they can take \u2014 either free or paid].<\/em><\/p>\n Looking forward to connecting with you!<\/em><\/p>\n [Signature]<\/em><\/p>\n Best for: <\/strong>Building buzz about an upcoming change or new product.<\/p>\n Doing something different? Your audience won\u2019t know about it if you don\u2019t tell them! Announcement emails are one of the best ways to build a buzz and spread the news.<\/p>\n Whether you\u2019ve got a new catalog, are offering a new product or service, or are even launching a rebrand or new website, you need to share the news.<\/p>\n You\u2019re excited about it, sure \u2014 but to make your announcement email successful, you\u2019ve got to show your audience why they<\/em> should be excited about it.<\/p>\n This email should be dropped 1-2 weeks before the new thing to build buzz and to ensure that any changes don\u2019t take them by surprise. If a new catalog, you may be able to simply drop that as soon as it\u2019s available \u2014 but, if you\u2019re discontinuing any items, an early heads-up gives your audience a chance to stock up.<\/p>\n Use this copywriting template as a starting point:<\/p>\n Hi [First Name],<\/em><\/p>\n Big news! [Explain what it is]<\/em><\/p>\n And here\u2019s what that means for you \u2014 [Explain what it means in terms of benefits for them \u2014 focus on the positive here.]<\/em><\/p>\n You can [take advantage of | enroll in | experience | try out] the new [product\/service name] as soon as [tentative launch date].<\/em><\/p>\n This is just a heads-up, and there is no need to take action just yet.<\/em> [Or if you want to build a waiting list, say something like: \u201cIf you want to be first on the list to get access, click here or hit reply.\u201d]<\/em><\/p>\n If you have any questions in the meantime, don\u2019t hesitate to reach out.<\/em><\/p>\n Back to you soon!<\/em><\/p>\n [Signature]<\/em><\/p>\n Best for: <\/strong>Following up on your launch announcement emails and getting audience buy-in.<\/p>\n If you followed my copywriting template for dropping a launch announcement email at the start of your launch runway, now it\u2019s time to announce that your launch is here.<\/p>\n Here\u2019s what that could look like for you:<\/p>\n Hi [First Name],<\/em><\/p>\n It\u2019s here. The new [name\/type of new thing].<\/em><\/p>\n [Describe what it is]<\/em><\/p>\n And here\u2019s what you can expect moving forward: [If benefits to audience, list in bullets below. If not, just add a quick sentence about what that means for them.]<\/em><\/p>\n [If mandatory: Now that we\u2019re live, your next step is to \u2026 (describe next step)]<\/em><\/p>\n [If optional: Ready to dive in? All you have to do is \u2026 (describe next step)]<\/em><\/p>\n Have questions? Reach out and ask!<\/em><\/p>\n I\u2019ll\/We\u2019ll be in touch soon with the next update!<\/em><\/p>\n [Signature]<\/em><\/p>\n Best for: <\/strong>Notifying your audience about new resources or timely ways to solve their problems.<\/p>\n I can\u2019t tell you how many times I\u2019ve seen it \u2014 people invest heavily in creating a resource before they make it available \u2026 and then they tell no one<\/em>, so it languishes in a forgotten corner of the internet.<\/p>\n Whether we\u2019re talking blogs, sales & marketing assets (check out the copywriting templates below), videos, or something else \u2014 a lot of time and energy goes into developing resources. To truly ensure they pay off \u2014 and just as importantly, help your audience solve their problems \u2014 you\u2019ve got to market<\/em> the resource.<\/p>\n And if it solves a cyclical problem, it means you have a seasonal opportunity to reshare it and tie it to sales goals.<\/p>\n Here\u2019s a copywriting template you can use:<\/p>\n Hi [First Name],<\/em><\/p>\n One of the questions we hear most from [describe audience] like you is \u201cHow do we \u2026 [adapt question to your audience.]\u201d<\/em><\/p>\n We get it. [Symptom of problem] can stop you in your tracks. But you\u2019re not in this alone. We [wrote\/recorded\/created] something to help.<\/em><\/p>\n [Describe what it is]<\/em><\/p>\n Ready to dive in?<\/em><\/p>\n [Read\/Watch\/Listen] here. (link to resource)<\/em><\/p>\n Need help solving or troubleshooting? We\u2019ve got your back. Whether you need help identifying the right product for your needs, guidance on your next steps, or technical support, we\u2019re here. Just call [###-###-####] or hit reply to this email.<\/em><\/p>\n [Problem or symptom of problem] doesn\u2019t have to be your problem anymore.<\/em><\/p>\n Warm Regards,<\/em><\/p>\n [Signature]<\/em><\/p>\n P.S. Want some additional resources? Check out [link name] to learn more.<\/em><\/p>\n Best for: <\/strong>Spreading the news about a training and getting people to show up.<\/p>\n Events are one of the best ways to reach additional audiences. But there\u2019s nothing worse than putting a ton of time and effort into creating your event, only for no one to show up. Been there, done that, got the t-shirt, don\u2019t want to do it again.<\/p>\n\n
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Copywriting Tips: How to Get Started<\/strong><\/h2>\n
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6 <\/strong>Email Marketing Copywriting Templates<\/strong><\/h3>\n
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<\/p>\n1. Welcome Email<\/h4>\n
Featured Resource: <\/strong>15 Email Templates for Marketing and Sales<\/a><\/strong><\/h4>\n
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<\/a><\/p>\n2. Delivery Email<\/h4>\n
3. New Launch Announcement Emails<\/h4>\n
4. Launch Is Here Emails<\/h4>\n
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5. Emails Sharing Resources<\/h4>\n
6. Webinar Invite Emails<\/h4>\n
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