{"id":2864,"date":"2025-04-07T11:00:00","date_gmt":"2025-04-07T11:00:00","guid":{"rendered":"http:\/\/nurseagence.com\/?p=2864"},"modified":"2025-04-08T13:23:17","modified_gmt":"2025-04-08T13:23:17","slug":"which-meta-channels-best-for-social-media-marketing-1000-pros-compare-facebook-instagram-threads","status":"publish","type":"post","link":"http:\/\/nurseagence.com\/index.php\/2025\/04\/07\/which-meta-channels-best-for-social-media-marketing-1000-pros-compare-facebook-instagram-threads\/","title":{"rendered":"Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads"},"content":{"rendered":"

Meta houses three huge<\/em> social media platforms, each offering their own benefits and drawbacks.<\/p>\n<\/p>\n

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics \u2013<\/span> like audience growth and site traffic \u2013<\/span> and where they’re re-investing.<\/p>\n

We\u2019ll dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.<\/p>\n

\"Download<\/a><\/p>\n

Facebook, Instagram, or Threads: Where Marketers Spend Their Time in 2025<\/h2>\n

I won\u2019t bury the lede \u2013 Instagram is by far the most popular and highest performing Meta platform among marketers we surveyed. In fact, it’s a top one across the board. <\/p>\n

Facebook isn\u2019t far behind performance wise, though. Threads is, however, a different story.<\/p>\n

Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments they\u2019re making.<\/p>\n

\"social<\/p>\n

Firstly, the 2025 State of AI report<\/a> found that marketers are investing most in video-first platforms \u2013 76% of respondents say their company uses Instagram.<\/p>\n

Facebook comes in right behind at 61% as the third most used app.<\/p>\n

Thread hasn\u2019t picked up steam, as the least used app at 9%, behind Tumblr, Discord and Pinterest.<\/p>\n

Performance-wise, marketers rank Instagram as the top performing platform for site traffic, engagement, audience growth, and influencer marketing.<\/p>\n

And this isn\u2019t just among Meta platforms, Instagram is the top performer across all social media platforms we surveyed marketers on.<\/p>\n

Facebook lags behind by an average of 12%.<\/p>\n

\"social<\/p>\n

This sets the stage for where marketers are investing in 2025.<\/p>\n

Instagram is among the top 3 platforms marketers are investing in this year.<\/p>\n

Twenty three (23) percent of marketers plan to cut off their investment in Facebook this year, compared to only 9% for Instagram. In addition, six percent more marketers plan to invest in Instagram than Facebook.<\/p>\n

Now that we\u2019ve looked at each platform across the board, let\u2019s dig into some insights within key segments.<\/p>\n

B2B vs. B2C<\/h3>\n

When looking at how marketers reported ROI on Instagram and Facebook, there wasn\u2019t more than a 5% difference between B2B and B2C businesses.<\/p>\n

In terms of 2025 investments, B2B and B2C were in lockstep in their approach to Threads, with 27% increasing their investment, 25% maintaining the same investment amount, and 26% decreasing or cutting it entirely.<\/p>\n

\"social<\/p>\n

We saw some variance in 4 areas:<\/p>\n