{"id":2339,"date":"2025-03-20T10:00:00","date_gmt":"2025-03-20T11:00:00","guid":{"rendered":"http:\/\/nurseagence.com\/?p=2339"},"modified":"2025-03-27T12:55:36","modified_gmt":"2025-03-27T12:55:36","slug":"the-top-search-engines-other-than-google-some-you-might-not-expect","status":"publish","type":"post","link":"http:\/\/nurseagence.com\/index.php\/2025\/03\/20\/the-top-search-engines-other-than-google-some-you-might-not-expect\/","title":{"rendered":"The Top Search Engines Other Than Google [+ Some You Might Not Expect]"},"content":{"rendered":"<p>Google\u2019s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">92% of the worldwide search market share<\/a>, it\u2019s no surprise that when we talk about the top search engines, Google dominates the conversation.<\/p>\n<\/p>\n<p>But that dominance also makes it incredibly tough to rank on <a href=\"https:\/\/blog.hubspot.com\/marketing\/serp-features\">search engine results pages<\/a> (SERPs).<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=1d7211ac-7b1b-4405-b940-54b8acedb26e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"\u2192 Download Now: SEO Starter Pack [Free Kit]\" height=\"58\" width=\"413\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/1d7211ac-7b1b-4405-b940-54b8acedb26e.png\" align=\"middle\" \/><\/a><\/p>\n<p>I\u2019ve spent years optimizing for Google, only to see algorithm updates shake up rankings overnight. The good news? There are still plenty of opportunities for savvy marketers who know where to look. Millions of people rely on other search engines. With AI-powered search engines shaking up the landscape, we have more ways than ever to reach new audiences.<\/p>\n<p>In this article, I\u2019ll cover the top search engines that are gunning for Google\u2019s market share, which AI-powered options I recommend, and more.<\/p>\n<h2><strong>Top Search Engines<\/strong><\/h2>\n<ul>\n<li><a href=\"#google\">Google<\/a><\/li>\n<li><a href=\"#microsoft-bing\">Microsoft Bing<\/a><\/li>\n<li><a href=\"#yahoo\">Yahoo!<\/a><\/li>\n<li><a href=\"#yandex\">Yandex<\/a><\/li>\n<li><a href=\"#duckduckgo\">DuckDuckGo<\/a><\/li>\n<li><a href=\"#baidu\">Baidu<\/a><\/li>\n<li><a href=\"#ask.com\">Ask.com<\/a><\/li>\n<li><a href=\"#naver\">Naver<\/a><\/li>\n<li><a href=\"#ecosia\">Ecosia<\/a><\/li>\n<li><a href=\"#aol\">AOL<\/a><\/li>\n<li><a href=\"#internet-archive\">Internet Archive<\/a><\/li>\n<li><a href=\"#yep\">Yep<\/a><\/li>\n<li><a href=\"#brave-search\">Brave Search<\/a><\/li>\n<li><a href=\"#andi\">Andi<\/a><\/li>\n<li><a href=\"#perplexity-ai\">Perplexity AI<\/a><\/li>\n<li><a href=\"#phind.com\">Phind.com<\/a><\/li>\n<li><a href=\"#you.com\">You.com<\/a><\/li>\n<li><a href=\"#komo\">Komo<\/a><\/li>\n<\/ul>\n<p><em>Note: <\/em><em>I averaged each <\/em><a href=\"https:\/\/blog.hubspot.com\/marketing\/search-engine-marketing\"><em>search engine\u2019s<\/em><\/a><em> market share over 12 months with data from<\/em> <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/desktop-mobile\/worldwide\/%23monthly-202306-202406\"><em>Statcounter GlobalStats<\/em><\/a><em>, unless otherwise noted.<\/em><\/p>\n<p><a><\/a> <\/p>\n<h3><strong>1.<\/strong> <strong><a href=\"https:\/\/www.google.com\/\">Google<\/a><\/strong><\/h3>\n<p>Let\u2019s start with the heavy hitter. <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-statistics\">Google<\/a> dominates in the U.S., handling 60% of all search queries \u2014 but that still presents a huge opportunity for marketers to reach the other 40%.<\/p>\n<p>It\u2019s the logical place to start for marketing, running paid marketing campaigns, and developing organic traffic strategies. I still remember the first time I ventured into their course library and Google Analytics.<\/p>\n<p>No matter what OpenAI does, the Google ecosystem will always be the centerpiece of all my workflows.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-1-20250319-3893491.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engines 2025, google\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/google.com\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>But keep in mind that Google\u2019s algorithm works to fulfill users\u2019 needs directly on Google so they don\u2018t need to click any links. Features like this, plus Google\u2019s popularity, might make it hard for you to capture as much website traffic as you want.<\/p>\n<p>You can, however, come close if you check all the boxes and stay in tune with the updates. The best way to do so is to check out <a href=\"https:\/\/offers.hubspot.com\/seo-starter-pack\">HubSpot\u2019s Complete SEO Starter Pack<\/a>. You\u2019ll get a rundown of everything you need to navigate the turbulent world of search engines. I love coming back to it every few months to brush up, it\u2019s a massive time saver.<\/p>\n<p>Speaking of turbulence, Google recently rolled out <a href=\"https:\/\/blog.hubspot.com\/ai\/ai-overviews\">AI Overviews<\/a>. These info boxes right under the search bar use Gemini, the company\u2019s proprietary AI, to summarize your search results. Let\u2019s just say they\u2019re not always the most accurate. (Cue the \u201cputting glue on pizza\u201d controversy.)<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-2-20250319-5192185.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"search engines, google aio\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.reddit.com\/r\/ShittyLifeProTips\/comments\/1cz83mc\/slpt_google_ai_suggests_glue_to_keep_cheese_from\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p><strong>Why I like it: <\/strong>Let\u2019s be real for a second. I know, you know, and everyone knows the size of Google\u2019s market share and the treasure trove of data they have. Everyone\u2019s using it so focusing on Google SEO is an unavoidable must. Will you live without focusing on Bing? Absolutely. Without Google, though? Not a chance.<\/p>\n<p>Despite Google\u2019s dominance, there\u2019s plenty of other search engines \u2014 and potentially a large audience for marketers and SEOs looking to expand their audience.<\/p>\n<p><strong>I rounded up 17 other search engines, including several powered by AI.<\/strong><\/p>\n<h2><strong>Other Search Engines<\/strong><\/h2>\n<p><a><\/a> <\/p>\n<h3><strong>2.<\/strong> <strong><a href=\"https:\/\/www.bing.com\/\">Microsoft Bing<\/a><\/strong><\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/should-marketers-optimize-for-bing-data-expert-tips\">Microsoft Bing<\/a> trails at a distant second with an overall average of 3.23% of the market share worldwide and just 0.55% on mobile. This engine also powers Yahoo!, the third-biggest search engine in the U.S.<\/p>\n<p>Bing\u2019s search pages look similar to Google\u2019s. There are the same categories and a similar white background, with blue links and green URLs.<\/p>\n<p>Bing additionally offers <a href=\"https:\/\/www.microsoft.com\/en-us\/rewards\/about\">Microsoft Rewards<\/a>, a program that gives you points when you search or shop on the engine. You can redeem those points for gift cards, nonprofit donations, and more.<\/p>\n<p>I like this particular tidbit, as I\u2019m always looking for something new to play on my Xbox. But other than that, it\u2019s pretty average. What I appreciate though is how well-integrated Copilot is.<\/p>\n<p>Bing also recently added an AI component, called <a href=\"https:\/\/copilot.microsoft.com\/\">Copilot<\/a>, which summarizes search results for you. However \u2014 and this is a pretty important \u201chowever\u201d for marketers and SEOs who rely on organic traffic \u2014 the direct links are harder for users to find. Plus, the first link it provided was to a different landing page than the one linked above.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-3-20250319-2743987.gif\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"microsoft bing copilot\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/copilot.microsoft.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Copilot tries to be encouraging about the likelihood of the recent Eurovision winner touring my city. Its human-like tone stands out from other AI-powered searches.<\/p>\n<p><strong>Best for: <\/strong>If you\u2019re infatuated with AI search features and only need summaries, this is a great option. Copilot is so far ahead of Gemini, that it\u2019s not even funny. Mind you, Google also had its privacy-related controversies, while Microsoft has a much clearer track record in that regard.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>3.<\/strong> <strong><a href=\"https:\/\/yahoo.com\/\">Yahoo<\/a><\/strong><\/h3>\n<p>Its news-heavy page isn\u2019t the sleekest search engine interface, but Yahoo is still one of the more popular alternatives to Google. In fact, Yahoo holds over 1.16% of the worldwide market share.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-4-20250319-1551409.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"yahoo search engine\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/search.yahoo.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Yahoo is powered by Microsoft Bing, so search results are similar. Its search results page has a minimalist, text-heavy interface. However, it&#8217;s still an important search engine in its own right, with over 300 million monthly users.<\/p>\n<p><strong>Best for: <\/strong>If you\u2019re targeting the Japanese market, Yahoo is just as important as Google, if not more. Of those over 40 in Japan, <a href=\"https:\/\/nihonium.io\/the-search-engine-market-in-japan\/\">66% use Yahoo as their main browser<\/a>. It\u2019s yet another example of how Japanese consumers display loyalty to brands who deliver consistently.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>4.<\/strong> <strong><a href=\"https:\/\/yandex.com\/\">Yandex<\/a><\/strong><\/h3>\n<p>In some local markets, smaller search engines go head-to-head with Google \u2014 and win.<\/p>\n<p>Russian search engine Yandex has roughly 1.62% of the worldwide market share, but in its home country, that skyrockets to nearly 71%. (Google holds the number two spot.) If you do business globally and are looking to reach Russian customers, there are a few things to keep in mind.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-5-20250319-373654.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"russian search engine yandex\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/yandex.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Yandex has many quality indicators, or badges, that it can display alongside search results. One of the most prominent is the site quality index (SQI), which indicates how useful your site is to users.<\/p>\n<p>When I used it first, I found it hard to navigate. They also have a suite of other services, none of which are particularly relevant in the Anglosphere.<\/p>\n<p>Like Google, Yandex considers whether a user\u2019s query has local intent, and it will display regional-dependent results. To account for this, you\u2019ll need to go into Yandex\u2019s webmaster tools and set a site region.<\/p>\n<p>It\u2019s not advertised anywhere on its search engine, but Yandex\u2019s corporate website notes that AI technologies are delivered to all its products, including search.<\/p>\n<p><strong>Pro tip: <\/strong>I didn\u2019t believe it myself, but Yandex has by far the best image search function. It\u2019s significantly more accurate and can even handle paraphrasing and lengthy descriptions.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>5.<\/strong> <strong><a href=\"https:\/\/duckduckgo.com\/\">DuckDuckGo<\/a><\/strong><\/h3>\n<p>If you\u2019re uneasy about targeted ads or don\u2019t want your search data stored, you might want to try DuckDuckGo, which touts itself as \u201cthe search engine that doesn\u2019t track you.\u201d<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-6-20250319-9660428.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engines 2025, duckduckgo\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/duckduckgo.com\/privacy\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>It also doesn\u2019t collect or store any information, so you can search for shoes without being bombarded by subsequent Macy\u2019s ads. It\u2019s worth noting there are still ads on DuckDuckGo \u2014 just not personalized ones.<\/p>\n<p>DuckDuckGo has a clean interface that makes it easy to navigate. With more than <a href=\"https:\/\/backlinko.com\/duckduckgo-stats\">100 million daily searches<\/a> in 2024, it&#8217;s slowly gaining steam in the search market, especially as users become more concerned about privacy.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>6.<\/strong> <strong><a href=\"https:\/\/www.baidu.com\/\">Baidu<\/a><\/strong><\/h3>\n<p>Baidu is China\u2019s largest search engine, capturing 52.15% of China\u2019s search market.<\/p>\n<p>The search engine is in Mandarin (so if your Duolingo game isn\u2019t strong you may have issues as an English-speaker). Otherwise, Baidu looks similar to Google, with a white background, blue links, and green URLs. Like Google, Baidu aims to incorporate more rich features in the SERPs.<\/p>\n<p>If you\u2019re looking to appeal to the Asian market, Baidu is a good option to consider.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-7-20250319-3104018.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engines, baidu\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.baidu.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>However, the search engine censors certain images and blocks pro-democracy websites. If you\u2019re comparing search results, you\u2019ll find a more comprehensive results list on Google.<\/p>\n<p><strong>Pro tip: <\/strong>If you speak Mandarin, are conducting cultural research, or are looking from another news perspective, Baidu won\u2019t disappoint. But if you\u2019re from the West, the censorship and lack of \u201coutspokenness\u201d will be a bit glaring at first. It\u2019s not my favorite, but it did serve its purpose on my trips to Beijing and Shenzhen.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>7.<\/strong> <strong><a href=\"http:\/\/ask.com\">Ask.com<\/a><\/strong><\/h3>\n<p>Ask.com, formerly known as Ask Jeeves, is a search engine that was designed \u2014 pre-AI-powered search \u2014 to answer questions.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-8-20250319-7059756.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ask.com search engine\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.ask.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Ask.com\u2019s interface is similar to Yahoo\u2019s, with news under the search body. However, unlike Yahoo, which is powered by Bing, Ask.com is a standalone search engine. Let\u2019s just say using Bing or Google would\u2019ve been a far better idea.<\/p>\n<p>Another thing that irked me was the fact that articles from their news section sometimes dominate the SERPs.<\/p>\n<p><strong>Pro tip: <\/strong>I\u2019ll be straightforward with you \u2014 if you\u2019re looking for the best possible results on a topic, Ask.com is not the most useful. But what I found by accident is that you can get a lot of results that would otherwise be on the 15th page of Google\u2019s SERPs.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>8.<\/strong> <strong><a href=\"https:\/\/m.naver.com\/\">Naver<\/a><\/strong><\/h3>\n<p>Naver is South Korea\u2019s second most popular search engine, claiming 53.04% of the country\u2019s search engine market. Naver\u2019s interface is entirely in Korean, with no English version. More than a simple search engine, Naver users can access news content, search suggestions, and more.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-9-20250319-2919781.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engine, naver\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/m.naver.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Although it\u2019s in Korean, I used Google Translate to view the landing page in English. It\u2019s very minimalist and has an Apple-like feel. Notably, Naver is a localized search engine, meaning that it does not crawl and catalog the entire internet.<\/p>\n<p>If you\u2019re targeting the South Korean market with your content, make sure your <a href=\"https:\/\/offers.hubspot.com\/seo-starter-pack\">SEO<\/a> matches the criteria of South Korea\u2019s second-most popular search engine.<\/p>\n<p><strong>Pro tip:<\/strong> According to my Korean acquaintances and my own, albeit Google Translate-d, efforts, Naver is much less inclined to have clickbait rank too high. For the sake of journalistic ethics and quality of search results, this is a great thing.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>9.<\/strong> <strong><a href=\"https:\/\/www.ecosia.org\/\">Ecosia<\/a><\/strong><\/h3>\n<p>Ecosia is \u201cthe search engine that plants trees.\u201d For every search a user makes with Ecosia (either the webpage or its free browser extension), Ecosia will allocate part of its profits to plant trees in vulnerable areas.<\/p>\n<p>To date, Ecosia has planted nearly 210 million trees and dedicated another 85 million euros (about $92 million) to climate action.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-10-20250319-226921.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engines, ecosia\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.ecosia.org\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Note to marketers: Ecosia\u2019s sponsored spots push your content nearly below the fold. I love using it every once in a while, just because I\u2019m trying to improve my gardening. It feels really good to contribute to a good cause.<\/p>\n<p>Ecosia is most popular in its home country of Germany, where it has 0.87% of the market. Like Yahoo, Ecosia runs on Microsoft Bing.<\/p>\n<p><strong>Pro tip: <\/strong>Are you a PPC expert who lives in or targets Germany? If so, that\u2019s the only possible reason you might want to use Ecosia.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>10.<\/strong> <strong><a href=\"https:\/\/www.aol.com\/\">AOL<\/a><\/strong><\/h3>\n<p>AOL, formerly known as America Online, is both an online media company and a search engine. The interface features a search bar and national news articles, along with local news and weather.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-11-20250319-1280769.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"aol search engine\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.aol.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>AOL\u2019s search results page suffers from the same issues as Ecosia and its algorithm feels a bit outdated. Nevertheless, it\u2019s surprisingly useful for basic information. I liked the \u201cRelated searches\u201d feature in particular.<\/p>\n<p>Most of AOL\u2019s traffic is generated from the United States, but it\u2019s on the decline at only 0.09% of the market.<\/p>\n<p><strong>Best for:<\/strong> Honestly? The nostalgia factor. Even though you won\u2019t get to <a href=\"https:\/\/youtu.be\/IjnyY85-gp0?feature%3Dshared\">hear the legendary \u201cYou\u2019ve got mail,\u201d<\/a> there are still fragments of that old-school AOL feel.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>11.<\/strong> <strong><a href=\"https:\/\/archive.org\/\">Internet Archive<\/a><\/strong><\/h3>\n<p>Internet Archive is a different kind of search engine. As its name implies, Internet Archive is a free archive of books, movies, software, music, websites, etc. It\u2019s actually one of my favorite sites, and sometimes the only way to reach certain sites, articles, and all kinds of data.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-12-20250319-9892257.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engines, internet archive\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/archive.org\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Instead of attempting to rank in this search engine, users can sign up for a free account and upload their content to the archives.<\/p>\n<p>Most of Internet Archive\u2019s audience is located in the United States. However, the search engine is gaining popularity in other countries, such as Great Britain and India.<\/p>\n<p><strong>Best for: <\/strong>Research, research, and research. With the help of snapshots at different points in the past, you can see how sites looked in the past and what content was removed. It\u2019s even great for obscure, regional websites, somehow. I\u2019m often surprised how few people know about it.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>12.<\/strong> <strong><a href=\"https:\/\/yep.com\/\">Yep<\/a><\/strong><\/h3>\n<p>The popular SEO tool Ahrefs launched Yep, an AI-powered search engine, in 2022. I liked the chat feature. Even the summary on the right sidebar is right on the money most of the time. I also love that it quotes sources, so you know where information comes from.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-13-20250319-5324781.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"yep search engine by ahrefs\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/yep.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Yep\u2019s business model distinguishes it from the rest. It shares 90% of its ad revenue with content creators in an effort to encourage more people to share their knowledge and high-quality content.<\/p>\n<p><strong>Best for: <\/strong>Other than Google, this is probably the best search engine for PPC. While not too many people use it, its interface is very similar to Google.<\/p>\n<p>Plus, the revenue-sharing model is enticing, to say the least. According to the engine\u2019s website, Yep has a \u201c90\/10 revenue share business model where we pay 90% of advertising revenue directly to these makers.\u201d<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>13.<\/strong> <strong><a href=\"https:\/\/search.brave.com\/\">Brave Search<\/a><\/strong><\/h3>\n<p>Of the half a dozen or so AI-powered search engines I tested for this article, Brave was one of my favorites. In our own research, it was the AI search engine of choice, preferred by 8% of respondents.<\/p>\n<p>Brave\u2019s default settings don\u2019t include AI search, but once you toggle on \u201csearch with AI,\u201d it delivers AI summaries above traditional search results.<\/p>\n<p>It has a clean interface and some of the most enhanced privacy features of any search engine on this list. It blocks ads and cross-site cookie tracking, and it doesn\u2019t collect any info about its users.<\/p>\n<p>HubSpot\u2019s research suggests that will be key to capturing regular AI search users \u2014 privacy and security were among the top concerns. A quarter of respondents said they\u2019re only likely to use AI search engines if their concerns are addressed.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-14-20250319-4303272.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"top search engines, brave\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/search.brave.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Brave\u2019s search results were impressively thorough. When I asked for help writing a listicle about search engines, it began with the history of search engines \u2014 but it still gave me relevant information about current search engines.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>14.<\/strong> <strong><a href=\"https:\/\/andisearch.com\/\">Andi<\/a><\/strong><\/h3>\n<p>Andi has a vertically split interface, with the typical AI search engine chat box on the left, and sources on the right. That\u2019s useful for marketers and users, both of whom want high placement of the most relevant results.<\/p>\n<p>Seeing familiar, credible sources may alleviate consumer anxiety around AI. What I immediately thought when using Andi was how good it is as a general intro to AI. Even ChatGPT is more abstract, when you think about it.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-15-20250319-9508693.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"angi search engine\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/andisearch.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Likewise, I was pretty impressed by the accuracy of both the research results and additional queries you get as suggestions.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>15.<\/strong> <strong><a href=\"https:\/\/www.perplexity.ai\/\">Perplexity AI<\/a><\/strong><\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/ai\/perplexity-the-ai-search-engine\">Perplexity<\/a> has gotten a lot of buzz in the past year. It has a similar design to other AI search engines, with source links above a longer answer in easily skimmable bullet points. It also features citations that reveal the source when you hover over them \u2014 essential to ensure that you\u2019re not falling prey to misinformation.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-16-20250319-2412175.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"perplexity ai search engine\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.perplexity.ai\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>HubSpot\u2019s research showed that Perplexity tied with You.com as the second-most popular AI search engine, preferred by 5% of all respondents.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>16.<\/strong> <strong><a href=\"http:\/\/phind.com\">Phind.com<\/a><\/strong><\/h3>\n<p>Phind.com bills itself as \u201can answer engine\u201d designed specifically for developers. It still does a fine job handling the more mundane queries, but if you need help getting \u201cfrom idea to working product,\u201d this search engine was built for you.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-17-20250319-3828743.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"phind search engine\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/www.phind.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p><a><\/a> <\/p>\n<h3><strong>17.<\/strong> <strong><a href=\"https:\/\/you.com\/\">You.com<\/a><\/strong><\/h3>\n<p>You.com has four assistants to choose from to support a variety of more complicated queries: Smart, Genius, Creative, and Research. I love this approach and had a lot of fun playing around with it. In particular, I wanted to see if it could recommend some prestige dramas for me.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-18-20250319-651931.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"best ai search engines, you.com\" \/><\/p>\n<p style=\"text-align: center;font-size: 14px\"><a href=\"https:\/\/you.com\/\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>It prepared an easily skimmable report that began, \u201cIf you are a fan of prestige dramas, you are likely looking for TV shows that offer high-quality storytelling, complex characters, and often, a cinematic feel.\u201d<\/p>\n<p>The results included the usual suspects (<em>The Wire<\/em>, <em>Sopranos<\/em>), but also a few more recent recs (<em>The Crown<\/em>, <em>Succession<\/em>).<\/p>\n<p>It also has 15 AI models to choose from. If you\u2019re an AI enthusiast, this is the one to use. You can select from different versions of GPT, Gemini, Claude, and others.<\/p>\n<p><strong>Pro tip:<\/strong> Try to be more specific than I was. Some of the more vague prompts I used weren\u2019t quite successful. It takes a bit of getting used to, since we\u2019re used to using simple queries when using Google and traditional search engines.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>18.<\/strong> <strong><a href=\"https:\/\/komo.ai\/\">Komo<\/a><\/strong><\/h3>\n<p>I asked Komo to tell me about <a href=\"https:\/\/website.grader.com\/\">HubSpot\u2019s website grader<\/a>, and it quickly summarized it, calling it \u201ca powerful and comprehensive tool\u201d (stop it, we\u2019re blushing). Jokes aside, Komo is amongst my favorite search engines for research.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/03\/top-search-engines-19-20250319-9152485.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"komo search results\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/komo.ai\/search\" style=\"font-weight: normal\"><em>Source<\/em><\/a><\/p>\n<p>Like other AI search engines, it has bibliography-style citations that make it easy to sort fact from fiction. I\u2019ve also tried DeepResearch by OpenAI and I have to say Komo is a tad bit better when it comes to general queries and page analysis. Don\u2019t think of it as an end all-be all. It\u2019s more of a shortcut, when needed.<\/p>\n<p><strong>Pro <\/strong><strong>t<\/strong><strong>ip: <\/strong>Use it for general research and direction where to go next. If you don\u2019t want to waste ChatGPT or Claude prompts, let Komo handle most of the heavy lifting. The UI is amongst my favorites on this list, too.<\/p>\n<h2><strong>Emerging Search Engine Trends<\/strong><\/h2>\n<h3><strong>Social Media Search<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/tiktok-stats\">TikTok<\/a> and <a href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\">YouTube<\/a> aren\u2019t search engines per se, but think about how often you use their search functions.<\/p>\n<p>Recent HubSpot research showed that 42% \u2014 not quite half \u2014 of respondents turn to social media to search for information. That\u2019s more than any other search engine except Google.<\/p>\n<p>Meta, which owns Facebook, Instagram, and WhatsApp, has already incorporated its proprietary AI search into all three platforms.<\/p>\n<h3><strong>Google Updates<\/strong><\/h3>\n<p>Google is always working to prioritize good content, with improvements like the 2024 Core Update, which penalizes lower-quality, unoriginal, often AI-generated content. HubSpot\u2019s Manager of EN Blog Strategy Amanda Sellers says it has huge implications for the industry.<\/p>\n<p>\u201cFirst, Google is sending a strong signal that content written by humans is preferable to content by computers. Ironic, given virtually all of the SERPs are algorithmized,\u201d Sellers says<\/p>\n<p>Sellers also points out that this update should encourage SEOs to take a more comprehensive approach to site performance.<\/p>\n<p>\u201cThis update prioritizes user-first content over keyword-first content,\u201d Sellers explains. \u201cWith this in mind, SEOs should be looking at their site as a whole and making sure they\u2019re creating helpful, reliable content for their users \u2014 not for search engines.\u201d<\/p>\n<h2><strong>Think Beyond Google<\/strong><\/h2>\n<p>Exploring alternative search engines has completely changed how I think about SEO and content strategy. There\u2019s a whole world beyond Google, and savvy marketers can find real opportunities by diversifying their approach.<\/p>\n<p>I\u2019ve personally found AI-powered search engines fascinating, and I\u2019ll be keeping an eye on how platforms like Perplexity, Brave, and You.com evolve. Meanwhile, search engines like Yandex, Baidu, and Naver remind me how crucial it is to tailor strategies for different markets.<\/p>\n<p>Whether it\u2019s through AI-driven search, privacy-focused platforms, or niche engines, understanding how people search in 2025 (and beyond) will be the real differentiator for marketers like us.<\/p>\n<p><em>This article was originally published in September 2018 and has been updated for comprehensiveness.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ftop-search-engines&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Google\u2019s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly 92% of the worldwide search market share, it\u2019s no surprise that when we talk about the top search engines, Google dominates the conversation. But [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/2339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":2,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"predecessor-version":[{"id":2361,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/posts\/2339\/revisions\/2361"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/nurseagence.com\/index.php\/wp-json\/wp\/v2\/tags?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}