{"id":1914,"date":"2025-03-25T18:00:00","date_gmt":"2025-03-25T19:00:00","guid":{"rendered":"http:\/\/nurseagence.com\/?p=1914"},"modified":"2025-03-27T12:23:05","modified_gmt":"2025-03-27T12:23:05","slug":"15-best-social-media-organization-tips-and-tricks-for-managers","status":"publish","type":"post","link":"http:\/\/nurseagence.com\/index.php\/2025\/03\/25\/15-best-social-media-organization-tips-and-tricks-for-managers\/","title":{"rendered":"15 Best Social Media Organization Tips and Tricks for Managers"},"content":{"rendered":"

To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently.<\/p>\n<\/p>\n

Sure, there are exciting, creative tasks, but there\u2019s also strategy, analysis, and near-constant monitoring and engagement. There\u2019s planning and publishing, and sometimes even public relations fires to put out.<\/p>\n

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Social media is a demanding, full-time job with many moving pieces, and it\u2019s only becoming more high-profile, as 56% of marketers<\/a> expect their social media budget to increase this year.<\/p>\n

Need guidance on how to organize social media content for your business? I asked social media managers from across several industries for their best social media organization tips. Here’s what they shared.<\/p>\n<\/p>\n

1. Plan ahead with a content calendar.<\/h3>\n

Knowing what to post, whether for myself or clients, has always been one of the most stressful things about social media management for me. I\u2019ve found planning ahead can help minimize that.<\/p>\n

Create a social media content calendar<\/a> for as far into the future as possible. Fine details like how frequently and what time you post<\/a> will vary by platform and audience, but having a plan of the content you intend to create and post gives you ample time to execute.<\/p>\n

I recommend mapping out at least two weeks and having your content ready a week before publishing so you aren\u2019t left scrambling at the last minute.<\/p>\n

Of course, time-sensitive trends and news may also come up (more on that in a sec), but having this foundation set in advance will help keep you from going dark.<\/p>\n

HubSpot has a social media calendar template<\/a> to help you get started.<\/p>\n

\"HubSpot's<\/a> <\/p>\n

Source<\/a><\/em><\/p>\n

Pro tip:<\/strong> Leave room for flexibility.<\/p>\n

\u201cKeeping an updated content calendar is a must, but being flexible in that calendar is just as necessary,\u201d shares Shivangi Mistry<\/a>, Social Media Marketing Manager for Alchemee (formerly The Proactiv Company).<\/p>\n

\u201cTrends come and go faster than ever. Being able to move content around and having a flexible calendar will give you the freedom to participate in these social media conversations.\u201d<\/p>\n

Sure, not every trend will be a hit for every brand, but Mistry still encourages marketers to experiment with them and see what lands.<\/p>\n

\u201cLearnings like these may warrant low-performing numbers every now and then, but don\u2018t be discouraged. Not everything performs well all the time but showing your audience you\u2019re a part of the conversation is what keeps the brand alive. Keeping content timely and pulsed out regularly makes a brand’s page feel relative and relatable to the viewer.\u201d<\/p>\n

Remember: Our survey showed that over three-fourths (76%) of marketers<\/a> believe having authentic and relatable social media content is more important than having polished, high-production content.<\/p>\n

2. Schedule social posts ahead of time and in bulk.<\/h3>\n

Few things are more annoying than having to drop what you\u2019re doing or throw off your work flow to post something on social media.<\/p>\n

With that in mind, make a habit of scheduling posts in advance and in bulk if you can.<\/p>\n

Scheduling posts saves a lot of time and allows you to focus on other parts of your job instead of constantly being ready and waiting to post.<\/p>\n

Many moons ago, former HubSpot Social Media Manager and now Director of Content at Apollo.io Robyn Showers<\/a> used to tweet from the @HubSpot account 24 or more times per day, not including replies.<\/p>\n

She started using HubSpot\u2019s social media management software to schedule tweets in bulk by uploading them from a spreadsheet to get out of this reactive state. I also did this on a weekly basis for dozens of clients during my account management days.<\/p>\n

Years later, the tool has only gotten more comprehensive.<\/p>\n

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It allows you to run all your social media from one central location, including scheduling to Facebook, Instagram, X (formerly Twitter), and LinkedIn. You can also run and manage social ads from the platform.<\/p>\n

3. Use a project management or to-do list app.<\/h3>\n

Social media managers would be lost without their to-do lists.<\/p>\n

Some of us are paper and pen folks (like yours truly), but even I have found digital list apps to be extremely helpful in social media organization as you can easily link to your platforms and related documents.<\/p>\n

There is a lot to choose from \u2013 Todoist<\/a>, TickTick<\/a>, ClickUp<\/a>, or Google Tasks<\/a>. To narrow down your options, here are a few key features to look for:<\/p>\n