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<\/a><\/p>\nIf email marketing was so effective for these two small ventures, just imagine its potential for larger businesses.<\/p>\n
In this guide, I\u2019ll show you what email marketing is, from its benefits and types to getting started and some drawbacks you may experience. You\u2019re in for a ride, so buckle up.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n The goal is building customer relationships, promoting products or services, increasing brand awareness, and ultimately driving sales.<\/p>\n In my experience, email marketing allows me to reach my target audience directly with personalized and relevant content. It\u2019s also cost-effective, easy to track, and provides valuable data for analyzing campaign success.<\/p>\n Marketers have been using email as a channel for almost as long as they\u2019ve been using the internet. The first marketing email<\/a> was sent in 1978, resulting in $13 million in sales.<\/p>\n Email has been one of the most highly used marketing channels ever since.<\/p>\n This is because email is a flexible yet cost-effective way to reach many people relatively quickly. I can also personalize my message to target specific audiences and generate leads.<\/p>\n Email marketing can take many different forms. These campaigns can include a single email announcing new content, an ongoing newsletter delivered regularly, or contacting customers about product updates.<\/p>\n Email isn\u2019t as shiny as newer channels, like messaging and social. However, email is an effective way to build an audience that gets results.<\/p>\n \u201cOne of my favorite parts about email marketing is its intimacy,\u201d says Rob Litterst<\/a>, head of strategy and operations for HubSpot\u2019s Newsletter Network.<\/p>\n \u201cAccess to someone\u2019s inbox is sacred, and for a person to welcome you in, there\u2019s already a certain level of trust that you just can\u2019t achieve with other platforms,\u201d he says.<\/p>\n Master the fundamentals of email marketing with a free online course.<\/a><\/p>\n Email marketing remains a powerful tactic to:<\/p>\n <\/a> <\/p>\n Email marketing has steadily proven itself as a powerful channel for reaching and engaging your audience. It offers a mix of personal touch and cost-effectiveness that many other channels just can\u2019t match. Let\u2019s dive into some of the key benefits you can harness when you add email to your marketing strategy.<\/p>\n Email marketing is budget-friendly compared to traditional advertising methods like print ads or television commercials. Most email platforms offer affordable plans, and sometimes even free options, that still pack a punch in delivering your messages.<\/p>\n Since you don\u2019t have to invest heavily in expensive media placements, you are free to experiment more, refine your campaigns, and allocate resources to other creative or strategic projects.<\/p>\n Moreover, email marketing has a high return on investment (ROI), making you an average of $36 for every $1 spent<\/a>.<\/p>\n One of the reasons I rate email marketing so highly is because it gives you the ability to deliver personalized messages straight to your audience\u2019s inbox. I\u2019ve experienced firsthand how personal touches, like addressing me by my name or referencing a previous interaction we\u2019ve had, has made me fall in love with a brand and made me look out for every email they send me.<\/p>\n By segmenting your email list<\/a> based on factors like purchase history or interests, you can make each email feel like it was written just for that person. It\u2019s like having a one-on-one conversation with your customers.<\/p>\n Every time you send an email, you get a chance to reinforce your brand\u2019s identity. With consistent messaging, carefully chosen images, and a unique tone of voice, your emails help establish who you are and what you stand for. Over time, this builds a strong association between your brand and the quality or value you provide.<\/p>\n Your subscribers start to recognize your style and look forward to your emails, which is exactly the kind of lasting impression you want to create. Whether it\u2019s through eye-catching designs or thoughtful content, each email adds another brushstroke to the overall picture of your brand.<\/p>\n With email marketing, every send and every click is trackable. This level of measurement<\/a> is a game-changer because you always know what\u2019s working and what isn\u2019t. You can look at open rates, click-through rates, bounce rates, and even conversion rates to see where you might improve.<\/p>\n For example, if a particular subject line isn\u2019t performing well, you can adjust it and test a new approach the next time. This constant feedback loop means you\u2019re always learning and evolving, so your campaigns get better with each send.<\/p>\n Consistency is key when it comes to building lasting relationships with your customers. With email marketing, you get the chance to stay in regular contact with your audience by sharing news, special offers, or insightful content. This regular engagement isn\u2019t just about selling \u2014 it\u2019s about building a community around your brand.<\/p>\n When I still ran my beauty blog, I liked to think of my (very small) email list as a group of friends who trusted my advice and recommendations. Over time, that trust translates into customer loyalty, and loyal customers are more likely to stick with your brand for the long haul.<\/p>\n Every email is a chance to drive your audience toward a goal, whether that\u2019s making a purchase, signing up for an event, or simply visiting your website. By including clear calls-to-action (CTAs) in your emails, you guide your readers step-by-step through the customer journey.<\/p>\n \u201cWhile it\u2019s the second-most used marketing channel (beat by social media), a whopping 95% of email marketers call it practical,\u201d says Pamela Bump<\/a>, head of content growth at HubSpot.<\/p>\n \u201cFor HubSpot \u2014 and our blog team \u2014 we\u2019ve deeply leveraged email and even catered blog posts to our very subscribers,\u201d she says. \u201cOver the years, this has driven high ROI, millions of page views, countless conversions, and even customers.\u201d<\/p>\n A great way to increase conversions is to experiment with different CTA placements and phrasing to see what resonates best with your audience. For example, you can shift your CTA button closer to the top of the email to see if it\u2019ll result in more click-through rates. It may sound simple, but these tweaks can make a big difference in turning interest into action.<\/p>\n As your business grows, so does the challenge of staying in touch with every customer. Email marketing platforms come with powerful automation tools that let you schedule emails or even trigger messages based on user actions \u2014 like a thank-you email when someone makes a purchase.<\/p>\n This means you can \u201cset it and forget it\u201d to a large extent. For example, when I ran the email marketing for a literary website, I set up an automated email series that nurtured leads<\/a> over days or even weeks. This saved me countless hours while still delivering a personalized experience to every subscriber.<\/p>\n Automation not only helps you scale your efforts but also ensures that each customer journey is smooth and consistent.<\/p>\n <\/a> <\/p>\n Email marketing isn\u2019t a one-size-fits-all approach. Depending on your audience, goals, and the current stage of your customer journey, you can adopt various email types to engage your audience effectively. Here are some common types of email marketing that you can send to your customers (with examples from my own inbox):<\/p>\n A welcome email is usually the first email you send new subscribers, and it sets the tone for your relationship with them. This email typically provides a warm introduction to your brand, offers essential information about your products or services, and may include a special incentive \u2014 like a discount or free resource \u2014 to encourage further engagement.<\/p>\n It also typically includes one or more CTAs that show how a new subscriber can derive value from your offering.<\/p>\n Here\u2019s a welcome email from Strava, the running app:<\/p>\n What I like: <\/strong>The headline and the accompanying cheerful images right above it did a good job of setting my mind at ease and making me feel accepted as I resumed my running journey. Right off the bat, Strava put a CTA urging me to get started with using the product to record my running progress.<\/p>\n But it doesn\u2019t stop there. It goes on to list three ways I can derive value from Strava: by tracking up to 50 different sports, connecting GPS and smartwatches with Strava to get even more health information, and adding\/inviting friends to join in their fitness endeavors.<\/p>\n This helped me know exactly what I can do with the app and where I should go next. And on the off chance I was still in doubt about whether or not to proceed, there was a testimonial right beneath those CTAs to convince me the product is amazing.<\/p>\n Pro tip: <\/strong>Include testimonials in your welcome email to sway on-the-fence subscribers to give your product a try.<\/p>\n Promotional emails are designed to spark immediate action from your audience. They typically highlight special offers, discounts, or upcoming events to drive short-term engagement and sales.<\/p>\n Here\u2019s one from ASOS, the fashion brand:<\/p>\n What I like: <\/strong>I\u2019m a regular ASOS shopper and, in this promotional email, ASOS is offering a generous discount up to 70% off to close out the year. They smartly capitalized on the fact that people like to shop near year-end, but also want to save money. In the header, ASOS provides all the information I need to get the discount, including the code, the CTA to Shop Now<\/strong>, and the deadline for the discount (which creates a sense of urgency and FOMO).<\/p>\n Beneath the header, there are pictures of some skincare products and clothing articles to lure me in, as well as some suggestions on the brands ASOS thinks I\u2019ll like. I do like New Look a lot, so I know they pay attention to customer behavior.<\/p>\n Pro tip: <\/strong>Personalize your promotional emails by suggesting products\/brands\/services that your recipients regularly patronize. Also, offer a generous discount they can\u2019t resist!<\/p>\n Newsletters are a versatile tool for nurturing long-term relationships with your audience. They typically deliver valuable content, including industry news, expert tips, or insights related to your products and services. The goal of a newsletter is to keep your subscribers informed and connected with your brand over time.<\/p>\n As a content marketer, one of my favorite newsletters is Field Notes from Omniscient Digital<\/a>, a premium content marketing agency:<\/p>\n What I like: <\/strong>This particular newsletter on SEO epistemology is really long, and I couldn\u2019t even get up to half its contents into the screenshot. Yet, every sentence is value-packed and fluff-free. I take a couple of days to read through the newsletter because I keep taking notes and learning stuff. It goes out about once or twice a month, and I \u201cstar\u201d it every time it hits my inbox because I know I\u2019m going to learn a lot from it.<\/p>\n And that\u2019s the point of a newsletter: to teach your subscribers about your brand\/industry.<\/p>\n Pro tip: <\/strong>In your newsletters, balance informative content with a friendly tone and maybe some visuals. This will keep your audience consistently engaged and boost customer loyalty.<\/p>\n Transactional emails are automatically triggered by user actions on your website or app. These include order confirmations, shipping notifications, and password resets. Though their primary purpose is to inform, they also offer a prime opportunity to reinforce your brand\u2019s professionalism and reliability.<\/p>\n If you shop on Amazon, you\u2019ve likely received one of these before:<\/p>\n What I like: <\/strong>This email was triggered when I purchased a tattoo stencil gel and ink mixing solution from Amazon. It succinctly offers all my shipping information, including what I bought, the order number, where I\u2019m shipping to, the date my package will arrive, and a link to track my package\u2019s movement.<\/p>\n It could stop there and still be a good transactional email, but Amazon went further to add a Keep shopping for <\/strong>section with suggestions that relate to previous purchases.<\/p>\n Pro tip: <\/strong>In your transactional emails, suggest products\/services you think recipients will like to buy\/hire to increase your average order value and keep them using your product.<\/p>\n Re-engagement emails are designed to win back inactive subscribers or customers who haven\u2019t interacted with your brand in a while. These emails typically include a message that acknowledges the time gap and may offer incentives \u2014 such as exclusive deals or a quick survey \u2014 to reignite interest.<\/p>\n I haven\u2019t found a brand whose re-engagement emails have worked on me as well as the ones sent by Duolingo:<\/p>\n [alt text] email marketing guide, duolingo reengagement email<\/p>\n What I like: <\/strong>Duolingo clearly takes the emotional route with this email, humanizing the rather adorable green bird and making me feel as though I owe him my lesson attendance. And if I falter, I\u2019m doing him a disservice. So, to stop Duo from feeling sad, I click the Get back on track <\/strong>button and take my Spanish lessons.<\/p>\n Pro tip: <\/strong>Craft your re-engagement emails with empathy and a clear value proposition, as they serve as a second chance to capture your audience\u2019s attention.<\/p>\n Sometimes, you try to order something from a website. You have your money. You\u2019ve put the items you want in the cart. But, life gets in the way, and you forget to check out. Don\u2019t worry. It happens to the best of us.<\/p>\n When you notice that a customer has added items to their online shopping cart but hasn\u2019t completed their purchase, send them an abandoned cart email. This email serves as a reminder and often includes elements like product images, customer reviews, or a discount offer to help nudge the customer toward finalizing the purchase.<\/p>\n Here\u2019s one I like from FashionNova:<\/p>\n What I like: <\/strong>Of course, I intended to buy those stunning boots, but the 50% off everything FashionNova offered was a great incentive to get me to check out with the speed of lightning. I even ended up adding two more items to my cart because of the product recommendations FashionNova made right underneath the boots.<\/p>\n There was even more incentive in the form of Buy Now, Pay Later, which is very effective for customers who prefer to pay in installments.<\/p>\n Pro tip: <\/strong>Increase your average order value by making personalized product recommendations in your abandoned cart emails.<\/p>\n <\/a> <\/p>\n I know it\u2019s easy to get overwhelmed with the vast possibilities of email marketing, so let\u2019s break down a few key steps to get you started building a solid email campaign that will delight your customers.<\/p>\n You can think of these steps as creating a successful email marketing strategy<\/a>.<\/p>\n You can learn how to build an effective email strategy<\/a> and send emails that people actually want to read. It just takes a plan (one that can be broken down into a few key steps).<\/p>\n Think of the following five steps as an outline for your email strategy. We\u2019ll dive deeper into some of these in a moment.<\/p>\n Effective emails, whether a campaign or a one-off, start with understanding your audience.<\/p>\n Like everything else in marketing, start with your buyer persona<\/a>, understand what pain points they\u2019re dealing with, and tailor your email campaign to your audience\u2019s needs. To better use and understand your defined audience, I suggest using HubSpot\u2019s Marketing Analytics software<\/a>.<\/p>\n Usually, before I think up campaign goals, I gather some context.<\/p>\n I always want to know the average email stats for my industry and use them as benchmarks for my goals. This should be your process as well.<\/p>\n Source<\/a><\/em><\/p>\n As you can see, these benchmarks vary greatly. Using this guide will help you create realistic goals for your team.<\/p>\n You need people to email, right? An email list (I\u2019ll cover how to build your email list in the next section) is a group of users who have permitted you to send them relevant content.<\/p>\n To build that list, you need several ways for prospects to opt-in to receive your emails.<\/p>\n Don\u2019t be discouraged if you only have a few people on your list. It can take some time to build. In the meantime, treat every subscriber and lead like gold, and you\u2019ll start seeing your email list grow organically.<\/p>\n Email campaigns vary, and trying to decide between them can be overwhelming. Do you send a weekly newsletter? Should you send out new product announcements? Which blog posts are worth sharing?<\/p>\n The answer is subjective, but I recommend starting by understanding the different types of email campaigns (here are some excellent ones<\/a>). For example, there are:<\/p>\n Then, based on your email marketing goals, you decide what works best for your audience.<\/p>\n You don\u2019t have to choose just one type. You can set up different lists for different types of emails so customers and prospects can sign up for and receive relevant emails.<\/p>\n Pro tip:<\/strong> Need help writing your emails? I recommend Campaign Assistant<\/a>, HubSpot\u2019s generative AI tool that helps you quickly write effective marketing email copy that aligns with your campaigns.<\/p>\n Decide how often you plan to contact your list and inform your audience upfront.<\/p>\n This way, they\u2019ll know exactly what to expect ahead of time. Forgetting this can lead to high unsubscribe levels and even get you in their spam.<\/p>\n In addition, once you set a schedule, be consistent. It will build trust and<\/em> ensure you stay at the top of your audience’s mind.<\/p>\n This should come as no surprise. As a marketer, I measure everything. Being meticulous about every key metric will help you make small changes to your emails, yielding large results.<\/p>\n I\u2019ll dive deeper into the exact KPIs to monitor further on, but marketers told us that the most important email marketing metrics to track are click-through rate, open rate, and leads\/conversions from email.<\/p>\n These metrics hint at your emails\u2019 subject lines and body copy effectiveness, but can also give you the green light to send out follow-ups at just the right time for maximum response rates.<\/p>\n Pro tip:<\/strong> You can get notified as soon as a prospect interacts with an email with HubSpot\u2019s free email tracking software<\/a>. This way, you can be sure you\u2019ll send out perfectly timed follow-ups.<\/p>\n An email marketing provider (ESP) is an excellent resource if you\u2019re looking for any support while fine-tuning your email marketing efforts.<\/p>\n Depending on your needs and types of campaigns, there are several paid and free email marketing platforms, including HubSpot, Constant Contact, MailChimp, or other Mailchimp alternatives<\/a>.<\/em><\/p>\n For example, HubSpot\u2019s Email Marketing tool<\/a> allows me to efficiently create, personalize, and optimize marketing emails that feel and look professional without designers or IT.<\/p>\n There are a variety of features to help me create the best email marketing campaigns<\/a> and support all of my email marketing goals.<\/p>\n Additionally, I can analyze the success of my email marketing so I can share the data that matters most to my business with my team. The best part? HubSpot\u2019s Email Marketing service is available for free<\/a>.<\/p>\n Here are examples of features services like HubSpot offer to consider when choosing an email service provider<\/a>:<\/p>\n Now that you understand the steps to creating an email marketing strategy, we\u2019ll look at what\u2019s involved in building your email list.<\/p>\n <\/a> <\/p>\n Now, to my favorite part: filling the email list with eager prospects who are excited to hear from you.<\/p>\n There are many creative ways to build your email list<\/a> (and, no, purchasing emails<\/a> ain\u2019t one).<\/p>\n Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms<\/a>.<\/p>\n Featured Resource: <\/strong>The Ultimate Guide to Email Newsletters<\/a><\/p>\n Here\u2019s how I build and grow my email lists.<\/p>\n Your lead magnet is exactly as it sounds: It attracts prospects to your email list, usually as a free offer.<\/p>\n The offer can take many formats, should be valuable to your prospects, and is given away for free in exchange for an email address.<\/p>\n There\u2019s just one problem: People have become hyper-protective of their personal information. You can\u2019t expect to receive an email address without exchanging it for something valuable.<\/p>\n Think about a lead magnet that is relevant, useful, and makes your prospects\u2019 lives easier.<\/p>\n Here are a few types of lead magnets<\/strong> you could create:<\/p>\n If you\u2019re short on resources, you can even repurpose existing content to create lead magnets<\/a>.<\/p>\n Your opt-in form is how you get a prospect\u2019s information to add them to your list. It\u2019s the gate between your future leads and the incredible asset you created with them in mind.<\/p>\n Here are some tips for creating an enticing opt-in form:<\/p>\n Your form should be branded, stand out from the page, and entice people to sign up. You want to excite readers with the offer.<\/p>\n While your goal is to get people to enter their information, it isn\u2019t to deceive them. Any information on your form should be a truthful representation of the offer.<\/p>\n This could be one of your first interactions with your prospect. Don\u2019t scare them away with several long-form fields.<\/p>\n Ask for only the most essential information: first name and email is a good place to start.<\/p>\n It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.<\/p>\n Take yourself through the user experience before you go live. Double-check that the form works as intended, the thank you page is live, and your offer is delivered as promised.<\/p>\n This is one of your first impressions of your new lead \u2014 make it a professional and positive one.<\/p>\n <\/a> <\/p>\n If all goes well, you\u2019ll have built a robust list of subscribers and leads waiting to hear from you. But you can\u2019t start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list.<\/p>\n Here are a few important things to remember before you start emailing your list.<\/p>\n Once you\u2019ve added people to your list, you must break them down into different segments.<\/p>\n That way, instead of having a monolithic email list of everybody, you\u2019ll have easier-to-manage subcategories that pertain to your subscribers\u2019 unique characteristics, interests, and preferences.<\/p>\n Your subscribers are humans, after all, and you should do your best to treat them as such. That means not sending generic email blasts.<\/p>\n Each person who signs up to receive your emails is at a different level of readiness to convert into a customer (which is the ultimate goal of all this).<\/p>\n If you send a discount coupon<\/a> for your product to subscribers that don\u2019t even know how to diagnose their problem, you\u2019ll probably lose them. That\u2019s because you\u2019re skipping the part where you build trust and develop the relationship.<\/p>\n I try to make every email I send treat my subscribers like humans I want to connect with, as opposed to a herd of leads I\u2019m trying to corral into a one-size-fits-all box.<\/p>\n I\u2019ve found the more I segment my list, the more trust I build with my leads, and the easier it is to convert them later.<\/p>\n The first step in segmentation is creating separate lead magnets and opt-in forms for each part of the buyer\u2019s journey. That way, your contacts are automatically divided into separate lists.<\/p>\n Beyond that, email marketing platforms allow you to segment your email list<\/a> by contact data and behavior to help you send the right emails to the right people.<\/p>\n Here are some ways you could break up your list:<\/p>\n In reality, you can segment your list any way that you want. Just make sure to be as exclusive as possible when sending emails to each subgroup.<\/p>\n Not all email lists are created equal. Some audiences prefer personalization, and others will think it\u2019s spammy. Some audiences will like bright, eye-catching CTA buttons. Others will prefer a more subtle call-to-action.<\/p>\n You\u2019ll never know what type of people make up your email list until you test the variables. That\u2019s where A\/B testing comes in handy.<\/p>\n \u201cIf you\u2019re considering making any structural or content alterations to your email marketing, A\/B testing is an excellent way to determine if the changes will be successful or worthwhile before they\u2019re implemented on a larger scale,\u201d says Madison Zoey Vettorino<\/a>, former marketing manager and SEO content writer for HubSpot\u2019s Website Blog.<\/p>\n Surprisingly, not many brands leverage it.<\/p>\n A\/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B. This can be especially helpful when working with templates.<\/p>\n \u201cSince emails often have the same template, A\/B testing is smart because you can usually control variables outside of the test and get a solid signal on what performs better,\u201d HubSpot\u2019s Litterst says.<\/p>\n Here\u2019s the step-by-step process I use for A\/B testing my emails:<\/p>\n Most email service providers will have A\/B testing built into their software, which will make it easy for you to compare email results without much manual work.<\/p>\n When conducting an A\/B test, I suggest following these tips:<\/p>\n \u201cFor example, try the same email with a different subject line. Or the same email and same subject line with a different CTA,\u201d Curtis del Principe<\/a>, a content strategist and writer at HubSpot, told me.<\/p>\n \u201cIt might be tempting to make several changes at once, but that makes it harder to pinpoint the true cause of your wins or losses,\u201d he says.<\/p>\n\n
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<\/p>\nWhen to Use Email Marketing<\/strong><\/h3>\n
\n
Benefits of Email Marketing<\/strong><\/h2>\n
1. Cost-Effective<\/strong><\/h3>\n
2. Direct and Personalized Communication<\/strong><\/h3>\n
3. Strengthened Brand Awareness<\/strong><\/h3>\n
4. Measurable Results and Insights<\/strong><\/h3>\n
5. Increased Customer Engagement and Loyalty<\/strong><\/h3>\n
6. Increased Conversion Opportunities<\/strong><\/h3>\n
7. Automation and Scalability<\/strong><\/h3>\n
Email Marketing You Can Send to Customers<\/strong><\/h2>\n
1. Welcome Emails<\/strong><\/h3>\n
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<\/p>\n2. Promotional Emails<\/strong><\/h3>\n
![\"email](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/02\/email-marketing-guide-3-20250227-3613737.webp\" "\\"\\"")
<\/p>\n3. Newsletters<\/strong><\/h3>\n
![\"email](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/02\/email-marketing-guide-4-20250227-706603.webp\" "\\"\\"")
<\/p>\n4. Transactional Emails<\/strong><\/h3>\n
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<\/p>\n5. Re-engagement Emails<\/strong><\/h3>\n
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<\/p>\n
6. Abandoned Cart Emails<\/strong><\/h3>\n
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<\/p>\nGetting Started With Email Marketing<\/strong><\/h2>\n
1. Create an email marketing strategy.<\/strong><\/h3>\n
2. Define your audience.<\/strong><\/h3>\n
3. Establish your goals.<\/strong><\/h3>\n
![\"email](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/02\/email-marketing-guide-8-20250227-3533797.webp\" "\\"\\"")
<\/p>\n4. Build your email list.<\/strong><\/h3>\n
5. Choose an email campaign type.<\/strong><\/h3>\n
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6. Make a schedule.<\/strong><\/h3>\n
7. Measure your results.<\/strong><\/h3>\n
8. Choose an email marketing platform.<\/strong><\/h3>\n
![\"how](\"http:\/\/nurseagence.com\/wp-content\/uploads\/2025\/02\/email-marketing-guide-9-20250227-1223346.webp\" "\\"\\"")
<\/a><\/p>\nStart using HubSpot\u2019s Email Marketing Service for free<\/a><\/strong>.<\/em><\/strong><\/h6>\n
\n
How to Build Your Email List<\/h2>\n
Use lead magnets.<\/strong><\/h3>\n
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Create an enticing opt-in form.<\/strong><\/h3>\n
Create an attractive design and attention-grabbing header.<\/strong><\/h4>\n
Make the copy relevant to the offer.<\/strong><\/h4>\n
Keep the form simple.<\/strong><\/h4>\n
Set your opt-in form for double confirmation.<\/strong><\/h4>\n
Ensure that the flow works.<\/strong><\/h4>\n
1. Implement email segmentation.<\/strong><\/h3>\n
Why should you segment your email list?<\/strong><\/h4>\n
How to Segment Email Lists<\/strong><\/h4>\n
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2. A\/B test your marketing emails.<\/strong><\/h3>\n
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<\/p>\n\n
Test one element at a time.<\/strong><\/h4>\n
Don\u2019t try to \u201ceyeball\u201d an A\/B test.<\/strong><\/h4>\n